Cialdini gave an incredibly illuminating talk. He began in the face of classical oratory tradition – with the big conclusion, ‘tell me what you pay attention to and I will tell you who you are.’ With astounding empirical evidence, we were persuaded on the theory of ‘pre-suasion,’ that persuasion begins in the moments before you make your request. A proposition that sounds vaguely pseudo-scientific at first, bringing to mind some clandestine brain-conditioning reminiscent of A Clockwork Orange, yet one that Cialdini had verifiable and reliable science to back. Of particular interest was his discussion of the Lamy et. al. study wherein middle-aged passersby were twice as…”