“The CMCT process is very worthwhile for several reasons. Most importantly, because of the time spent with Dr. Cialdini, Dr. Neidert, and the amazing IAW staff. Where else will you get to hone your persuasion skills in front of the world’s foremost expert in influence? In addition to that, getting to know the other CMCTs in your class will prove helpful down the road because you’ll remain in close contact with many. If the opportunity to obtain your CMCT presents itself I highly recommend you take it!”