Please choose from the options on the left to view category-specific testimonials.

Below are Some of Our Favorites

“Robert Cialdini is the world’s foremost expert on persuasion and the author of the book, “Influence: The Psychology of Persuasion” which is a classic no adviser should go without reading.”

– Daniel Crosby, Ph.D, President at IncBlot Behavioral Finance

 “Anybody writing about persuasion and influence today stands on Cialdini’s shoulders.”

– Daniel Pink, author of To Sell is Human

“If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of “influence.”

– Richard Thaler, author of Nudge

“If you’ve got time for only one book, this is it.”

– Daniel Pink, author of To Sell is Human

Cialdini, one of the greatest social thinkers of our time..

– Adam Grant

Author of Give and Take

 “Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.” 


“Robert Cialdini is the best expert on Persuasion and Influence in the world.”

– Jose’ Salibi Neto,

“If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of “influence. ”  

– Richard Thaler, author of Nudge

“…one of social psychology’s true pioneers.”

– Daniel Gilbert, Professor of Psychology, Harvard University,
and author of Stumbling on Happiness

“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.” 

– Chip Heath, Professor,
Stanford Graduate School of Business

“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.” 

– Tom Peters,
The Tom Peters Group

“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”

 Charles T. Munger,
Vice Chairman, Berkshire Hathaway, Inc.

“Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results.”

– Pratap Nambiar,
Regional Executive Partner, KPMG Global Markets Asia Pacific

“Dr. Cialdini was the top speaker we’ve ever had…in or out of the organization. They loved him.”

– Jennifer L. Botelho,

“If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.”

 Tracy Mellor,
Novo Nordisk Limited, UK

“I have observed a number of our key managers use one or more of the Six Principles in group meetings. This is the true test of effectiveness.”

– Karen Holley  Horrell,
Senior Vice President, Great American Insurance Group

“Dr. Cialdini’s book was the foundation for much of what we spearheaded in the FBI that moved professional negotiators towards becoming crisis interveners. We copied very heavily from Cialdini’s book. We looked at ways people gain influence with another and it is all about relationship building, earning trust and demonstrating a genuine interest in their issues and concerns.”

– Gary Noesner,
FBI Negotiator & Author

Subscribe to the
Submit your email below: