“Thanks for your excellent presentation on the strategy of influence and change in attitude. It was very well received by our distributors and Hercules representatives, and I’m sure will create a better thought process by all in selling and in management.”

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”

“Dr. Cialdini is by far our best-rated speaker…. again.” 

“Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results.” 

“You promised, and delivered! People were talking about Dr. Cialdini’s presentation. It gave our whole CMO event an important added dimension beyond the “usual” marketing strategies and tactics that most sessions emphasize.” 

“I am sure that the conclusions you draw will have a major influence on management and sales practices.”

“Dr. Cialdini, I was concerned that because my sales team is very senior, sophisticated, and experienced, if you did not keep their attention, they would simply walk out, get on their Treos or start taking phone calls. I was most pleased that they stayed, were engaged and, from their responses, now months afterward, found: new, useful, long-term and important lessons to make these ‘old pro’s’ even better. Mission accomplished!”