Archive for April, 2014

Something for Nothing: Why Doing Nothing Can be a Potent Persuasion Tool

 By Steve MartinStrength

For nearly seventy years scientists who study the persuasion process have consistently revealed a simple, yet remarkable truth; when it comes to effectively influencing others, small changes can make a big difference.

Examples abound, from the subtle adjustments made to a meeting room environment that lead to improved business outcomes to the addition of an extra option that spawns disproportionate responses to an offer. In the case of adding an extra option, it is interesting to note new research that suggests, in certain contexts, the additional option to an offer doesn’t even have to be substantive.

Simply offering people the option to ‘do nothing’ can have a surprising influence on how committed they subsequently become to that choice over time.

Read more ...

Subscribe to the
Submit your email below:

vPOP Live & Online

From you’re the comfort of your home or office, explore the psychology behind what drives us as humans and teaches us how to ethically move others in our direction. Click here to register now.

Share Your Thoughts

Help us help others by leaving your comments, insights, and reviews on Amazon.com. This demonstration of “social proof” will benefit all.
Click below to read and leave current reviews on Amazon.com for:

Dr. Robert Cialdini’s Books


Twitter Updates

Login