Archive for December, 2013

Tipping Points – Five Lessons in Persuasion From Food Servers.

By Steve Martin, CMCTiStock_000015667980Medium

The humble restaurant has a number of features that make it a great place to better understand human decision making and study persuasion. Crowds of diners ensure that large numbers of homogeneous transactions take place. The menus, wine lists and daily specials board serve up endless opportunities for choice architecture. And then there’s the army of food servers, keen to deploy a variety of strategies all designed with one primary purpose in mind—to persuade us to leave a bigger tip.

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