volkswagen Archives - Influence at Work

Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time

by Dr. Robert Cialdini | 07/09/2016 | Pre-Suasion

By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The...

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