Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal
By Dr. Robert Cialdini As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America’s greatest international negotiator. When asked who he considered the best such negotiator he had encountered, he nominated...Great Pre-Suasion Moments in History: De-Escalate Situations with Persuasion
By Dr. Robert Cialdini In July 2007, Kim Man-bok, the head of South Korea’s National Intelligence Service, flew to Afghanistan to confront a deteriorating situation. The Taliban there had taken 21 South Korean aid workers hostage, and negotiations for their...Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time
By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The...
