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Robert Cialdini Videos

Dr. Robert Cialdini, author of the groundbreaking book, Influence, and president/CEO of IAW is your guide, translating the scientific research into practical business applications through a few of this videos. His widely acclaimed studies are highly instructive to those who want to be more influential. Dr. Cialdini’s books Influence: Science & Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade were listed on the New York Times & Wall Street Journal Bestseller lists.

Speaking Clips

Why Pre-Suasion?

Pre-Suasion: Solving Difficult Problems

Pre-Suasion: Moving People in Your Direction

The Liking Principle

The Consensus/Social Proof Principle

The Reciprocity Principle

Sleuths of Influence

The Authority Principle

Bonus Clips

SXSW Robert Cialdini interviewed by Guy Kawasaki Clip 1

SXSW Robert Cialdini interviewed by Guy Kawasaki Clip 2

SXSW Robert Cialdini interviewed by Guy Kawasaki Clip 3

SXSW Robert Cialdini interviewed by Guy Kawasaki Clip 4

Dr. Robert Cialdini and Steve Martin, CMCT – London Business Forum

Dr. Robert Cialdini – Lifetime Achievement Award

Dr. Robert Cialdini – Energy Conservation Study

Dr. Robert Cialdini – New Work Summit – New York Times

What is PRE-SUASION?

Netherlands Television Interview with Robert Cialdini

PBS – The Psychology Behind Getting People to Say Yes

To book Dr. Robert Cialdini for an upcoming speaking engagement please contact IAW or call 480-967-6070 for availability & speaking fees.

"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive

"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness

“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business

“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.

“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties

“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media

“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK

“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation

“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw

“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust

“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group

"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge

"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge

“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com

Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take

"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human

"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge

“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think