“The CMCT certification process was one of the most rewarding experiences of my professional career. Bob and Greg, as well as the IAW staff, took a personal interest in ensuring that I was prepared to present my first Principles of Persuasion session at Kaiser Permanente. The audit process was challenging, but Greg supported me every step of the way. He made himself available numerous times before my session to help me prepare and hone my presentation. He provided background and keen insights into the studies and concepts that made participant learning richer and more compelling. Greg is a fabulous coach and I look forward to working with him again as I prepare for my next POPs.”