“Attending the Cialdini Method Certification Training was one of the best professional decisions I have ever made. The preparation and training I received were second to none. It allowed me to successfully implement the Principles of Persuasion course into my company’s culture – as well as those of my clients — leading to significant increases in productivity and profitability. Being able to expose so many others to this powerful psychology has dramatically improved our ability to ethically influence customers, positively achieve organizational outcomes, and to effectively coach employee behavior.

Not to downplay the great results I just mentioned, but I must admit I gained much more from the CMCT certification process. I received very thorough and thoughtful coaching from Dr. Robert Cialdini, Dr. Greg Neidert, and the other professional IAW® staff. Their feedback was tailored to my individual needs which helped me better understand the intricacies of this innovative science. Unlike other certifications I’ve experienced, the IAW team has been available to answer questions, provide support, and to keep me updated on the latest research. I know firsthand how difficult it is to gain the CMCT certification–as of this writing, I am only one of thirty CMCTs in the world. I encourage anyone who recognizes the vast potential of this powerful science to go through the stringent screening process and enroll. Thank you INFLUENCE AT WORK – you have helped me grow professionally. I would have been willing to pay triple the certification cost if I knew then what I know now!”