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What is the Cialdini Method Certified Trainer (CMCT) Designation?

The Cialdini Method Certified Trainer (CMCT) program is based on the research of Dr. Robert Cialdini, and his New York Times bestselling book, Influence. This program was designed to teach experienced professional trainers how to train those in the business community to understand, practice, and ethically use the science of influence in the Principles of Persuasion (POP) Workshop. Only those who are Cialdini Method Certified Trainers in good standing are endorsed by Dr. Cialdini to lead his POP Workshop^®.

Earning your CMCT is multi-layered process featuring a rigorous four-day train-the-trainer course designed for experienced professional trainers and led by Dr. Robert Cialdini and Dr. Gregory Neidert, INFLUENCE AT WORK’s Director of Training. This CMCT course provides trainers with the knowledge and skills needed to present the Principles of Persuasion (POP) Workshop. No one can become a CMCT without passing this course, passing the practice teaching, passing the final written exam, and passing their audited POP Workshop.

Only a CMCT in good standing is endorsed by Dr. Robert Cialdini to teach the POP Workshop. Only CMCTs may represent, facilitate and purchase the materials and receive permission to use the intellectual property (IP).

Once all of the requirements have been met, CMCTs will receive the following:

A listing on the INFLUENCE AT WORK (IAW^®) website
Special pricing for POP Workshop materials, CDs, tip cards, smart cards and books by Dr. Cialdini
Updates on Dr. Cialdini’s newest research
Early access to relevant articles
Recommendations from IAW for additional business.
Content questions addressed by Dr. Neidert
Ability to attend IAW’s open-to-the-public POPs tuition-free
Early access to new programs
CMCT certificate

To see if you may qualify, take our Cialdini Certification Readiness Assessment.

Cialdini Certification Readiness Assessment

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"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive

"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness

“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business

“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.

“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties

“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media

“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK

“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation

“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw

“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust

“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group

"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge

"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge

“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com

Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take

"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human

"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge

“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think

"Dr. Cialdini was a perfect fit for our event."
Dan Friesen, Nextstar Network

“Dr. Cialdini’s presentation and workshop was excellent and has had an immediate, meaningful impact on our work.”
Andrew Rolls, Associate Director Marketing, Novo Nordisk Inc.