A Revolutionary Way to Influence and Persuade

About The Book
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
Order the Audiobook Version of Pre-Suasion
Praise for Pre-Suasion
#PRESUASION

We had another great open POP Workshop earlier this month, with participants from as far away as Brazil, Spain and The Netherlands. Take a look! youtube.com/watch?v=xB-33t…

Is This the Single Most Persuasive Word in the English Language? Not because of what the word means, but because of what the word means you will do. ow.ly/RKia30jyMqY

Dogs + Vodka = Winning Marketing Strategy “Vodka for Dog People.” By implying that they are dog lovers just like us, they are creating Cialdini-style “liking,” says Dooley. #titosvodka #dogpeople #cialdini #influence #liking ow.ly/eXAf30jyElZ pic.twitter.com/pMetFEHLSB

I agree with Siri Uotila that the social proof principle ISN'T likely to undermine the #metoo movement. Principally because of the point raised in the last paragraph of this article ow.ly/OvT330jwqvz

Can science help you get to the gym more? I’m part of the #scientific team running a mega-study to figure out how persistent health habits are formed. Only @24hourfitness members can join here: 24go.co/stepup. It’s costless to participate! youtu.be/wq5u42K2bII pic.twitter.com/rLUQUJLMKb

Participants traveled from around the world to attend our public Principles of Persuasion (POP) Workshop last week in Tempe, AZ. This dedicated group traveled the furthest—from Brazil, Spain and The Netherlands!!!!! pic.twitter.com/GlptRcMpVK

3 different POP's today in 3 different countries! To be notified about the next open to the public workshop in Phoenix, click this link: ow.ly/mejA30jmGi1 pic.twitter.com/HkPmHqEwcm

Dr. Cialdini welcomes CK Khoo CMCT who flew in from Malaysia to experience the new version of our POP workshop. influenceatwork.com/about/tra… pic.twitter.com/9IBkzYfV3M

#Acceptance is so important to who we are as a species. #consensus #socialproof "It’s important that young people at the receiving end of #bullying and #abuse realize the world is full of groups that will not reject them." ow.ly/XVpw30jjJiV