Join us for Robert Cialdini’s first ever Ask Me Anything to celebrate the New & Expanded INFLUENCE
About the New Edition
Rediscover why people say “Yes!” as Dr. Robert Cialdini— three-time New York Times bestselling author of Influence and Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology behind it and shows you how to apply these insights ethically in business and everyday settings.
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, online applications, a new Principle for this edition, plus an additional 220 pages.
You are already familiar with Dr. Cialdini’s 6 Principles of Persuasion: Reciprocation, Commitment, and Consistency, Social Proof, Liking, Authority, Scarcity. For this revised edition Dr. Cialdini has added the 7th principle of UNITY.
How to Register for Ask Me Anything
This event is your chance to connect with Dr. Cialdini in a livestream event and ask him anything.
Step 1: Preorder INFLUENCE: The Psychology of Persuasion
After purchasing the new edition of INFLUENCE, keep your receipt number to include in your registration.
Step 2: Register to join us for a special “Ask Me Anything” Livestream Event with Dr. Cialdini on April 22nd at 8AM PT / 11AM ET
“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of “Influence” is a marvelously rich and engaging account of the subtle power that people exert on each other.”
“If there is only book you ever read, if there is only one expert whose advice you’d trust, it is this book and this author, Robert Cialdini.”
“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.”
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book “Influence.” Your knowledge base is simply incomplete without it.”
“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.”
“In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!”
“If you could read just one book on how to be more effective in business and life, I’d pick INFLUENCE. It’s a tour de force that Cialdini has somehow made more marvelous.”
“A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, INFLUENCE offers scientifically tested principles that can change your life.”
“Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you."
“Prepare to be dazzled. Bob Cialdini is the Godfather of Influence, and the original version of this book is already a classic. Whether you’re trying to influence, or understand how others influence you, this book will show you how.”
“A remarkable effort and achievement. Influence remains the brilliantly-written treatise on fundamental principles of human behavior, with the addition of a timely new principle. “
“INFLUENCE is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini's new edition makes a brilliant book even better, with robust new insights and examples.”
“The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.”
“INFLUENCE is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.”
“Cialdini has made a classic even better. This updated edition of INFLUENCE affirms its place as one of the most important books on business and behavior of the last 50 years. The new additions are terrific.”
“INFLUENCE is the only book I’ve assigned to my organizational behavior students at Stanford for the last 25 years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced—and even more fun to read.”
“Like every psychologist, I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini's INFLUENCE. This revised edition builds so meaningfully on the worn first edition sitting next to my desk--Influence will continue to clarify and inspire the art and science of persuasion for years to come.”
“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of INFLUENCE, Cialdini updates what was already a powerhouse book with the latest, cutting-edge research and new narratives to masterfully draw the reader in. INFLUENCE was always a must-read and, now, it is even more so.”