Join us for Robert Cialdini’s first ever Ask Me Anything to celebrate the New & Expanded INFLUENCE

About the New Edition

Rediscover why people say “Yes!” as Dr. Robert Cialdini— three-time New York Times bestselling author of Influence and Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology behind it and shows you how to apply these insights ethically in business and everyday settings.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, online applications, a new Principle for this edition, plus an additional 220 pages.

You are already familiar with Dr. Cialdini’s 6 Principles of Persuasion: Reciprocation, Commitment, and Consistency, Social Proof, Liking, Authority, Scarcity. For this revised edition Dr. Cialdini has added the 7th principle of UNITY.

How to Register for Ask Me Anything

This event is your chance to connect with Dr. Cialdini in a livestream event and ask him anything.

After purchasing the new edition of INFLUENCE, keep your receipt number to include in your registration.

Step 2: Register to join us for a special “Ask Me Anything” Livestream Event with Dr. Cialdini on April 22nd at 8AM PT / 11AM ET


— Daniel Kahneman, Nobel Prize laureate and author of THINKING FAST AND SLOW and NOISE
— Angela Duckworth, Author of GRIT and Founder and CEO of Character Lab
— Adam Grant, New York Times bestselling author of THINK AGAIN and ORIGINALS, and host of the TED podcast WorkLife
— Chris Voss, Author of the Wall Street Journal bestseller NEVER SPLIT THE DIFFERENCE
— Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast
— Richard Thaler, Nobel Prize laureate and author of NUDGE and MISBEHAVING
— Katy Milkman, Wharton School Professor; host of Choiceology podcast; and author of How to Change
— Daniel L. Shapiro, Ph.D. Founder and Director, Harvard International Negotiation Program and author, Negotiating the Nonnegotiable
— Tim Harford, author of The Data Detective (US) / How To Make The World Add Up (UK)
— Jonah Berger, Wharton Professor and Author of Contagious and The Catalyst
— Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at Stanford’s Graduate School of Business and author of Power: Why Some People Have It—and Other’s Don’t
— Dorie Clark, author of Reinventing You and Executive Education Faculty, Duke University Fuqua School of Business
— Joe Polish, Founder of Genius Network
— Barry Ritholtz, Chairman, CIO, Ritholtz Wealth Management
— Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN
— Robert I. Sutton, Stanford Professor and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss
— Betsy Levy Paluck, Professor of Psychology and Public Affairs, Deputy Director of the Kahneman Treisman Center for Behavioral Public Policy, Princeton University
— Annie Duke, author of Thinking in Bets and How to Decide