ANNOUNCING:

Join us for Robert Cialdini’s first ever Ask Me Anything to celebrate the New & Expanded INFLUENCE

About the New Edition

Rediscover why people say “Yes!” as Dr. Robert Cialdini— three-time New York Times bestselling author of Influence and Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology behind it and shows you how to apply these insights ethically in business and everyday settings.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, online applications, a new Principle for this edition, plus an additional 220 pages.

You are already familiar with Dr. Cialdini’s 6 Principles of Persuasion: Reciprocation, Commitment, and Consistency, Social Proof, Liking, Authority, Scarcity. For this revised edition Dr. Cialdini has added the 7th principle of UNITY.

How to Register for Ask Me Anything

This event is your chance to connect with Dr. Cialdini in a livestream event and ask him anything.

Step 1: Preorder INFLUENCE: The Psychology of Persuasion

After purchasing the new edition of INFLUENCE, keep your receipt number to include in your registration.

Step 2: Register to join us for a special “Ask Me Anything” Livestream Event with Dr. Cialdini on April 22nd at 8AM PT / 11AM ET

Register Now

TESTIMONIALS

“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of “Influence” is a marvelously rich and engaging account of the subtle power that people exert on each other.”

— Daniel Kahneman, Nobel Prize laureate and author of THINKING FAST AND SLOW and NOISE

“If there is only book you ever read, if there is only one expert whose advice you’d trust, it is this book and this author, Robert Cialdini.”

— Angela Duckworth, Author of GRIT and Founder and CEO of Character Lab

“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.”

— Adam Grant, New York Times bestselling author of THINK AGAIN and ORIGINALS, and host of the TED podcast WorkLife

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book “Influence.”  Your knowledge base is simply incomplete without it.”

— Chris Voss, Author of the Wall Street Journal bestseller NEVER SPLIT THE DIFFERENCE

“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.”

— Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

“In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!”

— Richard Thaler, Nobel Prize laureate and author of NUDGE and MISBEHAVING

 “If you could read just one book on how to be more effective in business and life, I’d pick INFLUENCE. It’s a tour de force that Cialdini has somehow made more marvelous.”

— Katy Milkman, Wharton School Professor; host of Choiceology podcast; and author of How to Change

“A phenomenal book!  Whether you seek to boost sales, strike a better deal, or improve your relationships, INFLUENCE offers scientifically tested principles that can change your life.”

— Daniel L. Shapiro, Ph.D. Founder and Director, Harvard International Negotiation Program and author, Negotiating the Nonnegotiable

“Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you."

— Tim Harford, author of The Data Detective (US) / How To Make The World Add Up (UK)

“Prepare to be dazzled. Bob Cialdini is the Godfather of Influence, and the original version of this book is already a classic. Whether you’re trying to influence, or understand how others influence you, this book will show you how.”

— Jonah Berger, Wharton Professor and Author of Contagious and The Catalyst

“A remarkable effort and achievement.  Influence remains the brilliantly-written treatise on fundamental principles of human behavior, with the addition of a timely new principle. “

— Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at Stanford’s Graduate School of Business and author of Power: Why Some People Have It—and Other’s Don’t

“INFLUENCE is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini's new edition makes a brilliant book even better, with robust new insights and examples.”

— Dorie Clark, author of Reinventing You and Executive Education Faculty, Duke University Fuqua School of Business

            “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.”

— Joe Polish, Founder of Genius Network

“INFLUENCE is a must-read for anyone who wants to understand the decision-making process.  It is simply essential reading in the canon of psychology and behavioral finance.”

— Barry Ritholtz, Chairman, CIO, Ritholtz Wealth Management

“Cialdini has made a classic even better. This updated edition of INFLUENCE affirms its place as one of the most important books on business and behavior of the last 50 years. The new additions are terrific.”

— Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN

“INFLUENCE is the only book I’ve assigned to my organizational behavior students at Stanford for the last 25 years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced—and even more fun to read.”

— Robert I. Sutton, Stanford Professor and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

“Like every psychologist, I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini's INFLUENCE. This revised edition builds so meaningfully on the worn first edition sitting next to my desk--Influence will continue to clarify and inspire the art and science of persuasion for years to come.”

— Betsy Levy Paluck, Professor of Psychology and Public Affairs, Deputy Director of the Kahneman Treisman Center for Behavioral Public Policy, Princeton University

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of INFLUENCE, Cialdini updates what was already a powerhouse book with the latest, cutting-edge research and new narratives to masterfully draw the reader in. INFLUENCE was always a must-read and, now, it is even more so.”

— Annie Duke, author of Thinking in Bets and How to Decide