The 2 Day Principles of Persuasion (POP) WorkshopÂŽ based on Dr. Cialdini’s ground breaking book Influence: Science & Practice. This is the only course on the ethical business applications of the Science of Influence endorsed by Dr. Cialdini.
Generally, this course is only offered through corporations. However, this class, although limited in size, will be open to the public on a first come, first served basis.
The world-wide appeal of the POP has been demonstrated by its reach. To date, participants from the following countries have come to Arizona to improve their knowledge and skills on the ethical application of the science of persuasion. These POP participants have traveled from Hong Kong, the Netherlands, Korea, Japan, Guatemala, Australia, England, India, Canada, Mexico, Singapore and Norway.