Public POP Workshop®

September 10-11, 2015

Phoenix, Arizona


Facilitator: Dr. Gregory Neidert

The 2 day Principles of Persuasion (POP)® Workshop is based on Dr. Cialdini’s ground breaking book Influence: Science & Practice. This is the only course on the ethical business applications of the Science of Influence endorsed by Dr. Cialdini. Generally, this course is only offered through corporations. However, this class, although limited in size, will be open to the public on a first come, first served basis. The world-wide appeal of the POP® has been demonstrated by its reach. To date, participants from the following countries have come to Arizona to improve their knowledge and skills on the ethical application of the science of persuasion. These POP® participants have traveled from Hong Kong, the Netherlands, Korea, Japan, Guatemala, Australia, England, India, Canada, Mexico, Singapore and Norway.

What You Will Learn

  • The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective
  • What are the Activators that will most effectively initiate each Principle
  • What are the Amplifiers that will act as rocket boosters to amplify the effectiveness of each Principle
  • What are the conditions and situations where each Principle works best
  • How to most effectively use these Principles together
  • How to recognize the difference between what the science says and what other guess
  • How to protect yourself and those you want to protect from unethical persuasion
  • How to recognize the most powerful “Moments of Influence”
  • What to say in the most powerful “Moments of Influence”
  • How to use these very powerful tools to help solve your very own influence challenges
  • Which Principles are best for developing trusted relationships
  • Which Principles are best use during times of uncertainty
  • Which Principles are best to use when dealing with people who don’t know you
  • Which Principles are best to use when people don’t like you (not that this would be any of OUR readers)
  • How to recognize and use these Principles ethically
for information

1011 West Holmes Ave.
Mesa, AZ 85210-4923


Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take

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