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Principles of Persuasion Workshop

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What You Will Learn

  • The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective
  • What are the Activators that will most effectively initiate each Principle
  • What are the Amplifiers that will act as rocket boosters to amplify the effectiveness of each Principle
  • What are the conditions and situations where each Principle works best
  • How to most effectively use these Principles together
  • How to recognize the difference between what the science says and what other guess
  • How to protect yourself and those you want to protect from unethical persuasion
  • How to recognize the most powerful “Moments of Influence”
  • What to say in the most powerful “Moments of Influence”
  • How to use these very powerful tools to help solve your very own influence challenges
  • Which Principles are best for developing trusted relationships
  • Which Principles are best use during times of uncertainty
  • Which Principles are best to use when dealing with people who don’t know you
  • Which Principles are best to use when people don’t like you (not that this would be any of OUR readers)
  • How to recognize and use these Principles ethically
 
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Testimonials

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw

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