The Principles of Persuasion Workshop® has positively affected many companies like yours. Here is a list of top organizations that have participated in our workshop.

Arizona State University
Arrowhead Credit Union
ASU Public Events
Aventis Pharmaceuticals
AXA Distributors
Bank One
BC Graphics
Berge Ford
Best Western International
Brighten Your Day
British Telecom
Capital One
Carewise Health
Caterpillar, Inc.
Charles Schwab
Chinese University of Hong Kong
CIGNA Healthcare
Cole Companies
Corbett Communications
Cotton, Inc.
Counterpoint Communications
Cubist Pharmaceuticals
Cyclone Commerce
D&L Technologies
David’s Bridal
Digi-Key Corp.
Dixie Foodservice
Edwards Lifesciences
Enterprise Rent-A-Car
Enterprise Rent-A-Car Remarketing
Envision EMI
Farnsworth Development
Federal Executive Institute
Federal Highway Administration
First American Title Ins. Co.
First Canadian Title
Flint Energy Services Ltd.
Foresight Systems
GCA Strategies
Geib Direct
Green Park Corporation
Hart Resource Development
Heritage House Publishing
Hertz Equipment Rental Corp.
Holder Construction Company
Holt Development Services
Philips Semiconductor
Piranha Marketing
Productivity Solutions
Prudential Finical
Quinnipiac University
Renaissance Learning
Rich Dad Seminars
ROI Dynamics
Royal Canadian Mountain Police
San Antonio Spurs
Shell Global Solutions Int’l
Southern California Grantmakers
State Auto Ins. Co.
State Farm
Steelcase, Inc.
Strachan & Associates
Strategic Meetings, Ltd.
Sutter Health
Tequa Productions
Teva Neuroscience
The Little Gym International
The University of Texas at Austin
Time Value of Money, LP
Tucson Police Department
UK Civil Service
University of Buffalo
University of Hong Kong
University of Quebec
US Coast Guard
US Department of Defense
US Federal Bureau of Investigation
Valent, USA
Wells Fargo
Widmeyer Communications
Wil-Kil Pest Control
Writing With Clarity
Yellow Book USA
You Are Here Media


What You Will Learn

  • The six universal Principles of Persuasion that have been scientifically proven to make you more influential
  • How to use the Principles in entirely ethical ways to ensure mutually-profitable, long-lasting partnerships with others
  • The circumstances under which each Principle works best
  • When and how to combine the Principles for greatest effectiveness
  • How to deploy scientific evidence (as opposed to guesses and hunches) to advance your influence
  • How to recognize and resist unethical influence attempts
  • How to identify the elusive, but potent, Moments of Power in any situation, when others will be most receptive to your message
  • What to say within those Moments of Power
  • Which Principles to use to forge new relationships, repair damaged relationships and cultivate trusted relationships
  • Which Principles to use in times of uncertainty
  • Which Principles to use to move others from the point of merely agreeing with your message to acting upon it
  • How to maximize the use of testimonials to increase business
  • How to best highlight and communicate your expertise to potential clients or employers
  • How to ensure others follow through on their commitments
  • How to employ the insights from this program as tools to address your own specific influence challenges
for information


“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

Read More