Executive Leadership


The executive team members, led by Dr. Cialdini, include highly regarded experts in their respective areas of expertise. INFLUENCE AT WORK (IAW®) is guided by a hands-on leadership philosophy embodied by these individuals whose standards of integrity, professionalism and vision are exemplary:

Dr. Robert Cialdini

Robert Cialdini, PhD

Regents’ Professor Emeritus of Psychology and Marketing 
Arizona State University

E-mail Robert Cialdini, Ph.D.

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science and Practice, are the results of years of study into the reasons that people comply with requests in business settings. Worldwide, Influence has sold over a million copies. Influence has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on Amazon.com.

In the field of influence and persuasion, Dr. Cialdini is the most cited social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and his post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr. Cialdini holds dual appointments at Arizona State University . He is a W.P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.

Media coverage of Dr. Cialdini and his research include:

Dateline NBC, CNBC, CNN, ABC, Washington Post, The New York Times, On Wall Street, Chicago Tribune, USA Today, London Times, Scientific American, Los Angeles Times, Psychology Today, Sales and Marketing Magazine, Leader to Leader Magazine, The Atlantic Journal, The Denver Post, Forbes Magazine.

Dr. Cialdini’s clients include such organizations as Advanta, IBM, American Advertising Federation, Coca Cola, Compaq Computer Corporation, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, the National Association of Attorneys General, the United States Department of Justice, and NATO.

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"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human

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