Steve Martin, CMCT


Steve Martin is the Director of INFLUENCE AT WORK (UK). Along with Dr. Noah Goldstein & Dr. Robert Cialdini he is co-author of the New York Times, Wall Street Journal and Business Week International bestsellerĀ Yes! 50 secrets from the science of persuasionĀ which to date has sold over 1/2 million copies and has been translated into 26 languages.Ā  In 2008 the book was long-listed for theĀ Royal Societyā€™sĀ annual prize for science writing and in 2009 theĀ Harvard Business ReviewĀ listed the book on their prestigious ā€˜BreakthroughĀ Ideas for Businessā€™Ā list.

Steve regularly features in business and the national press including BBC TV and Radio, MSNBC, the New York Times and Wired magazine. His monthly columns including the ā€˜Persuasionā€™ column in the British Airways in-flight magazine and articles for the ā€˜Harvard Business Reviewā€™ are read by over 2.5 million people every month.

Steve speaks, consults and leads workshops on the science of influence and persuasion and its application to a wide variety of business, government and non-profit organisations around the world. He is a guest lecturer on Senior Executive Programmes at the London Business School, Oxford SaĆÆd Business School and the Judge Business School, University of Cambridge.

Along with Noah Goldstein and Robert Cialdini just released their new book, The Small BIG, small changes that spark big influence. The book featured as one of TIME magazineā€™s Big Business Books for 2014





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ā€œCialdini is the most brilliant student of influence and negotiation Iā€™ve encountered. I canā€™t think of anyone Iā€™d rather have advising me.ā€
TOM PETERS, The Tom Peters Group

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