Steve Martin, CMCT


Steve Martin is the Director of INFLUENCE AT WORK (UK). Along with Dr. Noah Goldstein & Dr. Robert Cialdini he is co-author of the New York Times, Wall Street Journal and Business Week International bestseller Yes! 50 secrets from the science of persuasion which to date has sold over 1/2 million copies and has been translated into 26 languages.  In 2008 the book was long-listed for the Royal Society’s annual prize for science writing and in 2009 the Harvard Business Review listed the book on their prestigious ‘Breakthrough Ideas for Business’ list.

Steve regularly features in business and the national press including BBC TV and Radio, MSNBC, the New York Times and Wired magazine. His monthly columns including the ‘Persuasion’ column in the British Airways in-flight magazine and articles for the ‘Harvard Business Review’ are read by over 2.5 million people every month.

Steve speaks, consults and leads workshops on the science of influence and persuasion and its application to a wide variety of business, government and non-profit organisations around the world. He is a guest lecturer on Senior Executive Programmes at the London Business School, Oxford SaĂŻd Business School and the Judge Business School, University of Cambridge.

Along with Noah Goldstein and Robert Cialdini just released their new book, The Small BIG, small changes that spark big influence. The book featured as one of TIME magazine’s Big Business Books for 2014





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“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK

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