The Best Marketing Insight I’ve Received in the Past 5 Years




Teen Smoking

Peer pressure makes people more likely to pay their taxes


How to get someone to like you immediately


Dishy Mix Personal Life Media


Los Angeles Times – Persuasion


Forbes – Raising Prices Increasing Sales

PSP – Giving Psychology a Way

Harvard Business School-Crafting Normative Messages

Harvard Managment – Best & Brightest

Harvard – Negotiation Newsletter

Institute for Government-UK Policy Challenges

Mashable – 6 Ways to Be More Persuasive With Social Media

Miller McCune-Saving Energy

Success Magazine – 1 on 1

Success Magazine – 1 on 1 More

World Bank – Environmental Action of Others 


Belgium Trends

The Spreading of Disorder

Storming the Servers: A Social Psychological Analysis of the First Internet War

National Geographic – Putting a Face on Energy Savings


The Art of Corporate Influence

Fake TV Game Show ‘Tortures’ Man, Shocks France

Why Groups of People Don’t Help Accident Victims (And What To Do About It), Part 1 & 2

Influence, by Robert Cialdini

People are People and we’ve been that way for 5000 years

Influence: Science & Practice

How to increase your email marketing reach by 288%

Flocking to Conserve Energy

Influence – Put the power of persuasion to work for your business

Science in Marketing

Great Work Interview Professor Robert Cialdini

How to be more Persuasive

The Powerful Persuasiveness of Introductions

An Illustrated Guild to the Science of Influence & Persuasion

6 Powerful Social Media Persuasion Techniques

Dr. Robert Cialdini and 6 Principle of Persuasion

The Ultimate Influence of Email Marketing

A book that can help you make smarter decisions about your money

Marketing Influence: Q&A with Robert Cialdini

Can politicians shape our behaviour?

How to Make Terrorists Talk with Balloon Comments

The Science of Persuasion – Scientific American Mind

Get A Grip On Influence – Investor’s Business Daily

Yes! Makes the New York Times Business Best Seller List.

Influence by Robert Cialdini has just been named top sales & marketing book in the new book 100 Best Business Books of All Time.

London Telegraph Discusses Influence Principles and Raising Children

Persuasion is a Science – New Statesman

Neighborhood Energy Conservation – PRI

Greening With Envy – The Atlantic

5 Magic Words for Persuasion – Psychology Today

The Contribution of the Social Sciences to the Energy Challenge

Leader to Leader: Drucker Foundation


Keeping Up With The Joneses to Save Energy

David Cameron: We will tackle poverty by building strong community ties

Każdego dnia jesteśmy obiektami manipulacji, sami też próbujemy wpływać na innych

Making buildings more efficient: It helps to understand human behavior

Changing Minds and Changing Towels – Psychology Today

Management Today reviews YES!

Consumer Sciences Today – The Surprising Science of Influence and Persuasion

Credit Suisse – All I Really Need to Know I Learned at a Tupperware Party

Cornell Hotel & Restaurant Administration Quarterly Linen Reuse Study

Financial Post Discusses Cialdini and The Staying Power of Persuasion

Management Consulting News on Dr. Cialdini

Dr. Cialdini Interviewed by Radio Host Mike Carruthers

Arizona State University – Study Finds Persuasiveness Is Attuned to Cultural Differences

INFLUENCE featured in Article : Marketing Classics

Cornell University – Hospitality Industry and Persuasion

Jens Thang Reviews INFLUENCE in The Negotiation Guru

Human Behavior and the Marketplace


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"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge

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