INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by understanding and using the psychology of influence. Central to Dr. Cialdini is to communicate that the best way to use the science is to use it ethically.
IAW provides keynote presentations by Dr. Cialdini as well as by talented and knowledgeable CMCTs (Cialdini Method Certified Trainers), IAW also offers interactive training as well as a stringent certification program. IAW serves an international audience that includes a spectrum of industries including financial services, pharmaceuticals, healthcare, governmental agencies, law, information technology, consumer products, media, telecommunications, and national associations.
Proven scientific research, combined with compelling memorable stories, makes Dr. Cialdini’s work sought after in all forms. His message is often transformational, making others who ethically use his “Six Principles” more influential and more effective.
Compelling, ethical and proven by scientific methodology, Dr. Robert Cialdini’s work is sought after for its transformational messages and results-oriented applications. Under Dr. Cialdini’s direction, the company has experienced impressive growth as it continues to serve an ever-expanding audience. With an international presence and a training team that exemplifies Dr. Cialdini’s integrity and innovation, IAW is well positioned to continue to provide the strategies that drive business success.
Influence: Science & Practice, Influence: The Psychology of Persuasion, Yes! 50 Scientifically Proven Ways To Be Persuasive, & The small BIG: Small Changes that Spark Big Influence are the result of over 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over three million copies. Influence has been published in thirty languages and is the top sales & marketing book of 800 CEO Read’s 100 Top Business Books of All Time. His books have been listed as a New York Times Bestseller, Wall Street Journal Bestseller, USA Today bestseller, and Business Week best seller.
“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
– Chip Heath, Professor,
Stanford Graduate School of Business
Author of Made to Stick