A Revolutionary Way to Influence and Persuade
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About The Book
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
Pre-Suasion was named “Best Book of the Year by the Society for Personality and Social Psychology”
This prize for a single outstanding contribution honors a book written by a psychologist that makes a distinctive and important contribution to the field by promoting an understanding of the science of social and personality psychology to the general public.
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Praise for Pre-Suasion
@robertcialdini

Thanks to @Derek_Haines and @justpublishing #socialproof #persuasion #publishing #ThinkCialdini #blogtraffic #blog #influence #ethics ow.ly/1KMD50DfTYW

"Helping elevate science as a means to making good decisions starting at a young age." - Robert Cialdini the-learning-agency-lab.com/i…

"Our IAW offices will be closed on Monday, #MLK Day, not principally to enjoy a long weekend but, more importantly, to honor the legacy of a man who sacrificed everything to bring about a more just and equitable social order." - Dr. Cialdini pic.twitter.com/jjExiYyOC0

RESCHEDULED: See Dr. Cialdini speaking live for the Harvard Kennedy School about #Pre-Suasion on Feb 4th, 4-5pm EST. Register here: tinyurl.com/bst-cialdini *This talk is free and open to the public. #ThinkCialdini @Kennedy_School pic.twitter.com/ZgxIg1NG2o

"A meaningful reminder of our humanity....especially important today." - Dr. C youtube.com/watch?v=gXGfng…

Happy to participate in #nin2021 #thinkcialdini #ethical #influence #persuasion pic.twitter.com/dzlamE7Irb

Unfortunately, this event has been postponed until February. Stay tuned for more info. twitter.com/RobertCialdini…