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Testimonials – Sales & Marketing

 

“Our Fortune 1000 executive attendees embraced Dr. Cialdini’s thought-provoking principles and scored him in the top percentile of speakers at the Alexander Group’s Annual Chief Sales Executive Forum.  That’s significant given our discerning audience who set the bar consistently high!.”

– Gary Tubridy, Senior VP, The Alexander Group

“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”

– Tom Peters, The Tom Peters Group

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.” 

– Guy Kawasaki, CEO, Holy Kaw

“Robert Cialdini is the best expert on Persuasion and Influence in the world..”

– Jose’ Salibi Neto,
HSM

“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”

– R. Craig Wilson,
Sr. Vice President, Sales Manager, Northern Trust

 

“He was among the highest rated speakers we ever had at our conference. So I continue to dream about having him back.”

– Marsha Lindsay, CEO, Brandworks University

“Great  session with our customers, most of them CIOs of multinational companies. Dr Cialdini managed to combine theory with practice in such a way that we all left the session with ideas to put into practice.”

– Maria Asuncion Gonzalo Orden, Marketing Director

“Dr. Cialdini, I was concerned that because my sales team is very senior, sophisticated, and experienced, if you did not keep their attention, they would simply walk out, get on their More/ Less

Treos or start taking phone calls. I was most pleased that they stayed, were engaged and, from their responses, now months afterwards, found: new, useful, long-term and important lessons to make these ‘old pro’s’ even better. Mission accomplished!”

– Tom Stroud, Cisco Systems

“Dr. Cialdini was a big hit. His message on influence is memorable and applicable across a broad range of contexts. He was the opening keynote speaker at the conference and got More/ Less

the conference off to a great start. One attendee remarked after his address that hearing his presentation was time and money well spent to attend the entire conference.”
 

– Dr. David M. Szymanski,
JCPenney Chair of Retailing Studies & Director,
Center for Retailing Studies, Mays Business School, Texas A&M University

“Dr. Cialdini’s materials have been truly invaluable for directing our marketing efforts and focus. Nothing else comes close to his insights.”

– Glen Larson, President,
Genesis Financial Technologies, Inc.

“You were exceptional.”

– Sebastian Mackinlay,
World Negotiation Forum

“We’ve known for years that people buy based on emotions and justify their buying decision based on logic.  More/ Less

Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens. Our agents are now better positioned to influence their clients — in an ethical manner — to make better buying decisions. We could not be happier with his presentation.”

– Mark Blackburn,
Sr. VP, Dir. of Insurance Operations,
State Auto Insurance

“We were impressed with Dr. Cialdini’s quick grasp of both our company and the highly complex health care industry. His extensive knowledge in the field of persuasion allowed him to provide More/ Less

us with tangible actions we could take to enhance our marketing materials and help differentiate us from our competitors.”

– Tracy W. Young,
Director of Marketing, Team Health

“His presentation was stirring and full of information to help in the influencing decisions and more specific in getting closure on your ideas and services. I would recommend that anyone More/ Less

 that works with the public and wants to persuade them in a decision or just influence thinking (executive, teacher, sales person, politician) should attend Bob’s presentation. It is an educational, entertaining and value adding experience.”
 

– Howard A. Christensen,
Co-Chairman, Christensen & Associates

“Dr. Robert Cialdini’s information and “principles of persuasion” program are a terrific foundation for any organization desiring to improve its sales, negotiation, and change management More/ Less

 skills efforts. Having attended his program, I highly recommend Dr. Cialdini as a professional speaker.”
 

– Steve Rue,
Senior Vice President of Administration,
Arrowhead Credit Union

“You promised, and delivered! People were talking about Dr. Cialdini’s presentation. It gave our whole CMO event an important added dimension beyond the “usual” marketing strategies More/ Less

 and tactics that most sessions emphasize.”
 

– Rob Leavitt,
Sr Dir. Marketing & Member Advocacy,
IT Services Marketing Assoc.

“After Dr. Cialdini’s program, the noise of praise was almost deafening.”

– Eric Snyder, Ph.D.,
Vice President, Sales and Marketing,
Shea Homes

“We recently got back our reader survey results from the Oct. issue and your article was both the most read and the one that people found the most useful. Congratulations!”

– Alden M. Hayashi,
Senior Editor, Harvard Business Review

“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact More/ Less

we were seeking for our diverse audience.”

 – Mark Jones,
Main Platform Chair,
Million Dollar Round Table

“Thank you for your very informative, usable and enjoyable presentation at the recent MediaCat Forum in Istanbul. Although we had many excellent presenters, you were the best More/ Less

 and received the highest ratings of the entire conference.”
 

– Pelin Ozkan,
Genel Yayin Yonetmeni

“Robert Cialdini far exceeded the expectations of a very cynical group of public relations executives and made me a hero in the process. He was engaging, authoritative and More/ Less

 had done his homework on our industry. He gave us useful information in a compelling delivery and we were able to put it into practice that very day.”
 

– Michelle Olson, APR,
The Counselors Academy,
Public Relations Society of America

“Dr. Cialdini was the top speaker we’ve ever had…in or out of the organization. They loved him.”

– Jennifer L. Botelho, KPMG, LLP

“He blew everybody away. They were thrilled. In fact, afterwards one of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini’s effectiveness. More/ Less

 He admitted he was wrong, and ended up taking 6 pages of notes on ways he can apply this information immediately to his work. And yes, you can quote me on this.”
 

– Steven Mosey, Ph.D.,
Bose Corporation

“Thanks for your excellent presentation on the strategy of influence and change in attitude. It was very well received by our distributors and Hercules representatives, and I’m sure will create More/ Less

 a better thought process by all in selling and in management.”
 

– Dale Johnson,
Regional Manager, Hercules Incorporated

“If you are looking for a speaker with an important message for sales people, Dr. Cialdini has some powerful insights on influence human behavior (customers, prospects, agents, employees, etc.).”

– David Schmidt,
President, Nationwide Insurance

“Thank you so much for meeting with our company and imparting your wisdom. It has really made a difference. Thanks again for being such a huge ‘influence’ on Massey Knakal ! “

– Robert Knakal, Massey Knakal

“Very rarely do I hear a speaker whose message stays with me after I leave the session… I am still amazed how often I am drawn to his words…informative, motivational, interactive and More/ Less

 downright helpful with everyday life situations. I immediately put into practice some of his techniques, and found them very beneficial.”
 

– Corie Rockafellow,
Western Region VP ERA

“I am sure that the conclusions you draw will have a major influence on management and sales practices.”

– Stefaan Gillis,
Marketing Manager, Compulec, Belgium

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Testimonials

"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive
"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness
“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business
“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.
“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties
“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation
“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw
“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust
“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge
"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge
“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com
Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take
"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge
“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think
"Dr. Cialdini was a perfect fit for our event."
Dan Friesen, Nextstar Network
“Dr. Cialdini’s presentation and workshop was excellent and has had an immediate, meaningful impact on our work.”
Andrew Rolls, Associate Director Marketing, Novo Nordisk Inc.

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