“I have admired Dr. Cialdini’s research and gift for communication for nearly 20 years since I first read “Influence”; for this reason, my expectations were already quite high. I am so pleased to say that this was one of those moments where the saying “never meet your heroes” proved to be entirely incorrect. Dr. Cialdini was every bit the authority in his field: deeply knowledgeable and ready with insightful answers to our questions, and thoroughly engaging as a presenter. What made his visit to our company especially enjoyable for my colleagues and I was his genuine interest in our work, his enthusiastic support while we tested ideas and workshopped options based on his principles, and his authenticity and warmth throughout the day.”
– Andrew Rolls,
Associate Director Marketing
Novo Nordisk Inc.
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
– Cathy Kernen,
Global Director of Product PR,
AstraZeneca Alderley Park, UK
“In short, Dr. Cialdini is a great speaker with a great topic for today’s savvy businessmen and businesswomen. I recommend Dr. Cialdini to any professional group seeking to inform and enthuse its members.”
– Marc Herman, DDS, MSHCE
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and
– Gregory J. Smith, PH.D.,
Administration & Finance Division, Organizational Development & HR Research,
Bayer Corporation
“We were impressed with Dr. Cialdini‘s quick grasp of both our company and the highly complex healthcare industry. His extensive knowledge in the field of persuasion allowed him to provide
– Tracy W. Young,
Director of Marketing, Team Health
“If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.”
– Tracy Mellor,
Novo Nordisk Limited, UK
“Our people have had a lot of different training classes, but this one is different. The six principles of influence appear to be simple, but the more we learned, the more we realized that this course is
– Margaret McMahon,
Training Manager, CIGNA Healthcare
“Dr. Cialdini’s program was the best I have taken in 25 years of taking courses. Not a day goes by that I don’t apply one or more of the principles in my work and with my family. This material is
– DR. Randall Bennett
“The Principles of Persuasion workshops have been very useful indeed. Our colleagues here at Schering Health Care became much more personally effective whether they are new to their role of
– Tracy Hunter,
Schering Health Care Ltd, UK
“Dr. Cialdini was one of the best speakers we have ever had in the eight years of our Institute! The audience was captivated by his message and style. His information was not only interesting,
– John Payne, Manager,
Professional Liaison, Ormco Corporation
“Bob’s work is so important to what we do, it’s like walking on the beach and finding a bottle with a genie in it.”
– Dr. Joe Mayes, Lubbock
“Dr. Cialdini’s ability to make the science of Influence understandable and immediately useable is only exceeded by his contagious knowledge and passion for the subject. Dr. Cialdini’s message is
– Dale Johnson,
Kaiser Permanente
