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Testimonials – Pharmaceutical/Healthcare

“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”

– Cathy Kernen,
Global Director of Product PR,
AstraZeneca Alderley Park, UK

“In short, Dr. Cialdini is a great speaker with a great topic for today’s savvy businessmen and businesswomen. I recommend Dr. Cialdini to any professional group seeking to inform and enthuse its members.”

– Marc Herman, DDS, MSHCE

 

“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and More/ Less

 reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
 

– Gregory J. Smith, PH.D.,
Administration & Finance Division, Organizational Development & HR Research,
Bayer Corporation

“We were impressed with Dr. Cialdini‘s quick grasp of both our company and the highly complex healthcare industry. His extensive knowledge in the field of persuasion allowed him to provide More/ Less

 us with tangible actions we could take to enhance our marketing materials and help differentiate us from our competitors.”

– Tracy W. Young,
Director of Marketing, Team Health

“If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.”

– Tracy Mellor,
Novo Nordisk Limited, UK

“Our people have had a lot of different training classes, but this one is different. The six principles of influence appear to be simple, but the more we learned, the more we realized that this course is More/ Less

really a tight little system that allows us to think in different ways. This Principles of Persuasion course was excellent for our Senior Managers, customer service directors and sales people. We saw a measurable difference right away. The only problem is, now the word has spread and everyone wants it.”

–  Margaret McMahon,
Training Manager, CIGNA Healthcare

“Dr. Cialdini’s program was the best I have taken in 25 years of taking courses. Not a day goes by that I don’t apply one or more of the principles in my work and with my family. This material is More/ Less

 like a hidden gem which I am glad that I discovered!”
 

– DR. Randall Bennett

“The Principles of Persuasion workshops have been very useful indeed. Our colleagues here at Schering Health Care became much more personally effective whether they are new to their role of More/ Less

very experienced. The POP really helped our selling model for instance and really helped increase one’s personal impact without being too rigid and conformist to a model. People here are very enthused. Thank you once again.”

– Tracy Hunter,
Schering Health Care Ltd, UK

“Dr. Cialdini was one of the best speakers we have ever had in the eight years of our Institute! The audience was captivated by his message and style. His information was not only interesting, More/ Less

but had substance. Dr. Cialdini provided practice information that could easily be utilized by the audience in the future.”

– John Payne, Manager,
Professional Liaison, Ormco Corporation

“Bob’s work is so important to what we do, it’s like walking on the beach and finding a bottle with a genie in it.”

– Dr. Joe Mayes, Lubbock

“Dr. Cialdini’s ability to make the science of Influence understandable and immediately useable is only exceeded by his contagious knowledge and passion for the subject. Dr. Cialdini’s message is More/ Less

a must business investment for healthcare or leadership!”

– Dale Johnson,
Kaiser Permanente

 

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Latest Blog Posts

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  • Influenced or Influencer? Take This Quiz to Find Out.

Testimonials

"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive
"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness
“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business
“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.
“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties
“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation
“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw
“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust
“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge
"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge
“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com
Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take
"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge
“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think

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