Skip to main content

Testimonials – Financial Services

“Both your content and style of presentation make it easy for one to relate your ’Principles of Influence‘ to virtually any business or endeavor.”

– John M. Thompson,
Vice President, Merrill Lynch

“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”

– R. Craig Wilson,
Sr. Vice President, Sales Manager, Northern Trust

“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience. ”

     – Mark Jones,
Main Platform Chair, Million Dollar Round Table

“Our audience learned a great deal from your presentation at the Consumer Med Summit.  Your talk was widely cited during the rest of the conference.”

                                                         – Albert Cha,
Vivo Ventures

“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best

popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.” 

– Charles T. Munger,
Vice Chairman, Berkshire Hathaway, Inc.

“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.”

– Tom Peters,
The Tom Peters Group

“You were exceptional.”

– Sebastian Mackinlay, World Negotiation Forum

“We’ve known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens. Our agents are 

now better positioned to influence their clients — in an ethical manner — to make better buying decisions. We could not be happier with his presentation.”

– Mark Blackburn,
Sr. VP, Dir. of Insurance Operations, State Auto Insurance

“Dr. Robert Cialdini’s information and “principles of persuasion” program are a terrific foundation for any organization desiring to improve its sales, negotiation, and change management skills efforts. 

Having attended his program, I highly recommend Dr. Cialdini as a professional speaker.”
 

– Steve Rue,
Senior Vice President of Administration, Arrowhead Credit Union

“Dr. Cialdini was the top speaker we’ve ever had…in or out of the organization. They loved him.”

– Jennifer L. Botelho,
KPMG, LLP

“His presentation was stirring and full of information to help in the influencing decisions and more specific in getting closure on your ideas and services. I would recommend that anyone that works with 

 the public and wants to persuade them in a decision or just influence thinking (executive, teacher, sales person, politician) should attend Bob’s presentation. It is an educational, entertaining and value adding experience.”

– Howard A. Christensen,
Co-Chairman, Christensen & Associates

“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”

– Brenda W. Casserly,
President and CEO, ERA Franchise Systems, Inc.