Dr. David M. Szymanski, JCPenney Chair of Retailing Studies & Director, Center for Retailing Studies, Mays Business School, Texas A&M University

“Dr. Cialdini was a big hit. His message on influence is memorable and applicable across a broad range of contexts. He was the opening keynote speaker at the conference and got the conference off to a great start. One attendee remarked after his address that hearing his presentation was time and money well spent to attend the entire conference.”