Annie Duke, Author of Thinking in Bets and How to Decide

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of INFLUENCE, Cialdini updates what was already a powerhouse book with the latest, cutting-edge research and new narratives to masterfully draw the reader in. INFLUENCE was always a must-read and, now, it is even more so.”