Andrew Rolls, Associate Director of Marketing, Novo Nordisk, Inc.

“I have admired Dr. Cialdini’s research and gift for communication for nearly 20 years since I first read “Influence”; for this reason, my expectations were already quite high. I am so pleased to say that this was one of those moments where the saying “never meet your heroes” proved to be entirely incorrect. Dr. Cialdini was every bit the authority in his field: deeply knowledgeable and ready with insightful answers to our questions, and thoroughly engaging as a presenter. What made his visit to our company especially enjoyable for my colleagues and I was his genuine interest in our work, his enthusiastic support while we tested ideas and workshopped options based on his principles, and his authenticity and warmth throughout the day.”