The Science Behind Why Some People Don’t Follow the Crowd
by Steve Martin, CMCT Social Proof – at some point most of us will have succumbed to its powerful draw. Perhaps we’ve chosen the busy restaurant over the quieter one, been carried along by the momentum of the Mexican wave at a sports stadium or simply...
When Expert Advice Creates Analysis Paralysis
By Dr. Robert Cialdini Usually, a communicator’s purpose is to develop and send a message that alters the attitudes, decisions, or behaviors of recipients. The critical question, of course, is how best to arrange it so as to not produce the dreaded analysis paralysis....
Cialdini, Influence, and The Tim Ferriss Podcast: What You’ve Been Missing
In the venture capital and startup world, The Tim Ferriss Show podcast is a popular source for innovative ideas from some of the biggest names in business and the arts. Many of those big names—people like angel investor Naval Ravikant, Nasty Gal founder Sophia...
