“In my 30 years of teaching, training and consulting, it is rare to find a person with the professionalism, intelligence and facilitation skills Hoh Kim possesses. I have seen Hoh eloquently present our material on the science of ethical influence to audiences in Asia...
By: Steve Martin, CMCT Persuasion researchers have consistently demonstrated that the most successful strategies that influence the decisions and behaviors of others gain their persuasive strength by triggering one of just three simple human motivations: 1) The...
This Newest Book on Dr. Robert Cialdini’s Influence is edited by Douglas T. Kenrick, Noah J. Goldstein and Sanford L. Braver In Six Degrees of Social Influence: Science, Application, and The Psychology of Robert Cialdini, leading authors, who represent many different...
By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The...
By Mr. Steve Martin Despite our best intentions, many of the goals we set for ourselves go unfulfilled. To improve our career prospects, we’ll research going to night school but not make it to class. We’ll purchase a health club membership, only to find our attendance...
