Announcing: Six Degrees of Social Influence
This Newest Book on Dr. Robert Cialdini’s Influence is edited by Douglas T. Kenrick, Noah J. Goldstein and Sanford L. Braver In Six Degrees of Social Influence: Science, Application, and The Psychology of Robert Cialdini, leading authors, who represent many different...Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time
By Dr. Robert Cialdini The same honesty-establishing, pre-suasive tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The...
So you THINK you know the best way to plan to reach your goals?
By Mr. Steve Martin Despite our best intentions, many of the goals we set for ourselves go unfulfilled. To improve our career prospects, we’ll research going to night school but not make it to class. We’ll purchase a health club membership, only to find our attendance...
