Step 1 of 2 50% Put Your Influence Skills to The Test Are you an “influence genius?” Choose the best answer from these options to discover your Influence Prowess. Dr. Robert Cialdini, the leading expert on Influence and Persuasion, presents a simple quiz that can help...
“The CMCT certification process was one of the most rewarding experiences of my professional career. Bob and Greg, as well as the IAW staff, took a personal interest in ensuring that I was prepared to present my first Principles of Persuasion session at Kaiser...
By Dr. Robert Cialdini Usually, a communicator’s purpose is to develop and send a message that alters the attitudes, decisions, or behaviors of recipients. The critical question, of course, is how best to arrange it so as to not produce the dreaded analysis paralysis....
By Dr. Robert Cialdini Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic in the foreseeable future. Behaviors—behaviors that diminish activities, such...
Email Matt Barney Matt Barney, Ph.D., CMCT Cialdini Method Certified Trainer® Matt Barney, Ph.D. is the Founder and CEO of LeaderAmp, an award-winning platform for expert and Artificially Intelligent coaching and assessment. In his 25+ year career in multinationals...
