Guy Kawasaki, Author/Brand Ambassador

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”

Matt Williamson

“Dan Norris did an excellent job relaying the skills and tools we can use within Principles of Persuasion. He shared applications for every different kind of employee by using experiences we can all relate to.”

Magda Kay

“Since its release in 2006, Influence by R. Cialdini has sold in over 2 million copies. It’s a classic for any marketer wanting to learn more about persuasion and how to use it in your business.” 
Robert Cialdini, Ph.D.

Robert Cialdini, Ph.D.

    Dr. Robert Cialdini has spent his entire career researching the science of influence earninghim an international reputation as an expert in the fields of persuasion, compliance, and negotiation.   Click here for more information on Dr. Cialdini...

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1.480.967.6070

Copyright ©

Influence At Work.
All Rights Reserved.

Site Maintained by Graphique Creative