In honor of National Towel Day, we thought we would revisit the “Towel Study” by Drs Noah J. Goldstein, Robert B. Cialdini and Vladas Griskevicius.
The University of Chicago Booth School of Business published a concise summation of A Room With A Viewpoint in their publication, Capital Ideas.
The frustrating part of this study is that hotels don’t use the research! How many times have you seen cards in hotel rooms asking you to reuse your towels using only the environmental appeal? Why do you think this is? Share your thoughts on Twitter using @robertcialdini.