Moment Maker Workshop™:
A Pre-Suasion Training
Robert Cialdini’s Six Universal Principles of Persuasion provided us all with powerful tools to increase our ability to influence others.
Now Dr. Cialdini has developed a method to make others even more receptive to your influence message, before they encounter it.
Sounds like magic. But it’s not. It’s a collection of established and accepted scientific research. This powerful approach to influence is Pre-Suasion.
From his years of research for this New York Times Bestseller, Pre-Suasion, Robert Cialdini reports that there is a piece of psychological real estate that exists right before any decision is made. You can allow others to affect this moment of power or you can manage that moment to increase the likelihood of increasing your own influence.
In the Moment Maker Workshop™, we explore how to recognize that Moment of Power and leverage it for greater success. With this recognition and resulting leverage, you will know how to, for example:
- Choose images for your website that lead customers to take the critical step toward conversion;
- Formulate questions that change the mind-set of others and make them more receptive to the strongest features of your products or services;
- Arrange the environment in your offices to produce greater drive toward achievement; and
- Pre-suade yourself to work more productively
These lessons are crucial to understanding and applying the process of Pre-Suasion, which will significantly amplify your success as a communicator.
We’ve painstakingly organized these insights into a simple, actionable framework so that you and your team can quickly apply them. And because becoming a Moment Maker is all about timing, we’ve aptly named it the T.I.M.E. Pre-Suasion System.Fees and Details
In just one day you will learn how to use the T.I.M.E. System by:
- TARGETing mindsets that will increase the chances that your audience will be receptive to your message
- IDENTIFYing the cues that can ‘trigger’ favorable reactions to these mindsets
- MOVing these triggers to the optimal moment before you deliver your message
- EXTENDing the impact of pre-suasive moments to encourage long-term change
These steps are game-changing new additions to the persuader’s toolkit. Together, the T.I.M.E. Pre-Suasion System and Cialdini’s Six Universal Principles of Persuasion form the ‘One-Two’ of successful influence.
First you Pre-Suade. Then you Persuade.
This workshop is a world-first and the only learning you will find based on renowned social psychologist Dr Robert Cialdini’s New York Times Bestseller, Pre-Suasion.
It is the first workshop we have developed since our ground-breaking Principles of Persuasion (POP) Workshop®. Unlike most consulting and training firms, INFLUENCE AT WORK was founded by behavioral science researchers and professors at top universities. Our approach to the influence process is based on the research and methods of the internationally renowned influence expert, Dr. Robert Cialdini, whose seminal research into the six fundamental principles of influence forms the cornerstone of our training program.
“The best persuaders become the best through Pre-suasion – the process of arranging for recipients to be receptive to a message before they encounter it. They are creators of opportune moments of influence. We call them Moment Makers.”
-Robert Cialdini, PhD
Your Participants Will Learn:
- The T.I.M.E. System’s four-step process for actively creating opportune pre-suasive moments (Target, Identify, Move & Extend).
- The importance of transient states of mind, or mindsets, on subsequent behaviors and choices.
- How to target the mindset that will make your audience more favorable to your message or request.
- The nature of attention in today’s fast-paced world and why, even in its subtle form, it has far-reaching consequences for successful Pre-Suasion.
- How to identify cues and place them in the optimal environment and moments before audiences’ encounter your messages.
- How to extend the impact of any pre-suasive moments you create using devices that encourage longer-term change.
– A. Rasmussen
– P. Bowman
– P. Hung