It’s been over 30 years since the publication of my New York Times Bestseller, Influence. That book has been better received and has sold more copies than I could have sensibly imagined when it first appeared. Lots of people have asked me why I haven’t written another solo-authored persuasion book in the years since. The truth is I never had an idea big enough. I didn’t want to plant a set of bushes around the tree that is Influence. I wanted to plant another tree.
I finally found the seed for that tree in the topic of my new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade— officially available today! It concerns what savvy communicators do before delivering their message to get it accepted – the process of gaining agreement with a message before it’s been sent. Although that may seem like some form of magic, it’s not. It’s established science.
I show how an understanding of pre-suasion allows us to identify what one word employees should incorporate in a request for support from a superior, what parents can do to greatly increase the helpfulness of their young children, what romantic couples can do to start each day that reduces the chance that either will cheat sexually (it’s not what you might think), what trust-enhancing practice Warren Buffett invariably employs on the first page of his annual shareholder reports, and quite a lot more.
I am proud of this new book. I hope you’ll agree that I am entitled to feel that way. In addition to getting your own copy, there are a number of ways to support the launch of Pre-Suasion:
Thank you so much for your gracious support!