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How Influence Training Workshops Can Help Your Sales Staff

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How Influence Training Workshops Can Help Your Sales Staff

Many sales professionals have excellent instincts about what matters to their prospects and how those motivations tie in with buying decisions. Others rely more on training than instinct, and have developed effective techniques based on scientific research and thousands of closed sales.

Professionals love to have an extra edge, no matter how much experience they already have. Often, that edge comes down to knowing which small changes can lead to the biggest improvements (a concept we explore in our co-authored book, The Small Big: Small Changes That Spark Big Influence).

But, which changes can trigger these disproportionate benefits? The influence training we offer in our Principles of Persuasion (POP®) Workshops revolves around the six principles that Dr. Robert Cialdini first explored in his best-selling book Influence. Our influence training workshops are anchored by scientific research and focus on practical, ethical applications.

No one has spent more time researching the keys to persuasion than Dr. Robert Cialdini, President and CEO of INFLUENCE AT WORK. This workshop was developed to highlight the small, practical, often costless changes that will make the biggest difference to your success. When the science is available, why rely on mere assumptions?

There are numerous ways that influence training can improve effectiveness and productivity for business. One of the best ways to produce lasting change and avoid common influence traps is to attend a workshop with a licensed Cialdini Method Certified Trainer (CMCT).

In our two-day POP Workshops, leaders and sales professionals learn how to create and maintain trusted business relationships, avoid bungling critical “moments of power,” and practice the small, strategic changes that yield lasting results. We focus on tracing the connections between scientific findings and the business situations and challenges that come up every day.  Here, each participant walks away with new knowledge, skills and practical experience.

Our public POP Workshops, held in Scottsdale, Arizona, have been invaluable to thousands of entrepreneurs, executives, and representatives from companies of all sizes.

We’re trusted by businesses from over the world, including organizations and individuals hailing from The United Kingdom, Hong Kong, the Netherlands, Korea, Japan, Guatemala, Poland, Bolivia, New Zealand, Brazil, Israel, China, Australia, India, Canada, Mexico, South Africa, Malaysia, Singapore and Norway.

If a significant number of your team members would benefit from influence training, consider hosting an in-house corporate POP Workshop. Our certified trainers can customize the training and come to you anywhere in the world to conduct a two-day workshop developed by Dr. Cialdini and based on his research.

Included in the cost are proprietary workbooks and learning materials and hands-on help from a highly experienced certified trainer. Participants take part in customized exercises to hone their influence, so they’re able to begin using these skills immediately.

Based on more than fifty years of research, the science of persuasion can help you increase your sales team’s likelihood of getting the “Yes!” with a few ethical, strategic, costless, long-lasting changes.

If you want to give your sales staff additional tools to build and increase their profitable business relationships, and change others’ behavior, this is your opportunity to ethically apply the research developed by the world’s accepted pioneer of The Science of Influence, Dr. Robert Cialdini.

Learn More about POP Workshops!

Learn More

PBS Quiz
Dr. Cialdini’s Books are Available Individually on Amazon.com.

Pre-Suasion

Influence

Influence

50 Scientifically Proven Ways to Be Persuasive

Small Big Changes Influence

Influence Science Practice Comic

Cialdini Certification
Readiness Assessment

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  • Influenced or Influencer? Take This Quiz to Find Out.

Testimonials

"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive
"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness
“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business
“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.
“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties
“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation
“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw
“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust
“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge
"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge
“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com
Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take
"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge
“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think

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