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Cialdini, Influence, and The Tim Ferriss Podcast: What You’ve Been Missing

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Cialdini, Influence, and The Tim Ferriss Podcast: What You’ve Been Missing

In the venture capital and startup world, The Tim Ferriss Show podcast is a popular source for innovative ideas from some of the biggest names in business and the arts.

Many of those big names—people like angel investor Naval Ravikant, Nasty Gal founder Sophia Amoruso, and even Dilbert creator Scott Adams—have referred to Dr. Robert Cialdini and his foundational book Influence during their interviews with Ferriss. 

In case you’re not familiar with Tim Ferriss, he’s the author of multiple bestsellers including The 4-Hour Workweek and an early investor in such companies as Uber, Facebook, Twitter, and Evernote. An intensely curious and analytical person, he uses his podcast to deconstruct his guests’ habits and skills during his interviews. In particular, he focuses on tools his audience can use to improve their work and personal lives.

Ferriss himself spoke at length about Influence in an interview with Ahalya Kumaran. When asked how entrepreneurs can keep up with rapidly changing technology and identify future business opportunities, he said:

“I think it is extremely important to understand human behavior or behavior modification before you focus on technology. … You can spend a lot of time jumping from one tool to another without developing any core skill. So I would really encourage people to study books like Influence by Robert Cialdini … so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations. That is number one.”

An even more glowing recommendation came during a Tim Ferriss podcast episode featuring angel investor Naval Ravikant, who said:

“We didn’t talk about this but I’m positive you’ve read this book, Robert Cialdini’s Influence—classic, classic book. Everybody should read it, memorize it, understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity, and once you know that, that any time you’re trying to persuade anybody of anything, you can use those to your benefit.

But you have to be very careful because there is a tendency when we’re trying to persuade other people to be dishonest, and when you’re dishonest with somebody else, you’re going to be dishonest with yourself. And when you’re dishonest with yourself, you’re disconnected from reality, you’re going to make poor decisions, you’re going to drop out of the moment, you’re going to be less happy, and you’re going to be wrong. So you have to maintain your honesty while doing it.”

You can listen to the whole interview here: Naval Ravikant: The Person I Call Most for Startup Advice (he refers to Influence at 1:41:17).

Dilbert creator Scott Adams also referred to the book as an important tool for success.

“If you’re looking for a book that I think everybody should read, it would be a book called Influence by [Robert Cialdini],” he said.  “… 100% of effective people seem to have read that book. It’s one of those things where I meet somebody and they’re operating at a pretty high level, if you mention that book, they’ve all read it.”

You can listen to the whole interview here: Scott Adams: The Man Behind Dilbert
(he refers to Influence at 1:50:43).

Other mentions of Dr. Cialdini and Influence can be heard in The Tim Ferriss Show podcast episodes featuring hacker and whistleblower Samy Kamkar and Sophia Amoruso of Nasty Gal.

Influence by Dr. Robert Cialdini explores the psychology of persuasion and how consistent, predictable human behaviors can be used to exert ethical influence in almost any scenario. Since the book was originally published, it has sold over three million copies and has been translated into 30 languages.

Robert Cialdini continues to be the leading expert in influence and persuasion. He travels around the world speaking about his research and its ethical business applications and has developed a training program for Cialdini Method Certified Trainers (CMCTs) to make his techniques available to a broader audience.

Keep your eyes peeled for Dr. Cialdini’s new book later this year.

Find out why Tim Ferriss and other innovators mention Dr. Cialdini by attending one of his workshops.

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Testimonials

"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive
"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness
“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business
“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.
“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties
“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation
“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw
“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust
“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge
"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge
“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com
Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take
"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge
“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think

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