Inside Influence at Work - INFLUENCE AT WORK

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Great Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic

In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to astounding levels of value, along with his partner Charlie Munger. Many investors were worried that these … [Read more...]

Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic

Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its primary target--Justice Anthony Kennedy, who they knew was likely to cast the deciding vote in the … [Read more...]

Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal

As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America's greatest international negotiator. When asked who he considered the best such negotiator he had encountered, he nominated Egypt’s president Anwar Sadat because of a pre-suasive tactic he … [Read more...]

Great Pre-Suasion Moments in History: De-Escalate Situations with Persuasion

In July 2007, Kim Man-bok, the head of South Korea's National Intelligence Service, flew to Afghanistan to confront a deteriorating situation. The Taliban there had taken 21 South Korean aid workers hostage, and negotiations for their release were going badly--two captives had been murdered and two … [Read more...]

Great Pre-Suasion Moments in History: The Greatest Ad Campaign of All Time

The same pre-suasive, honesty establishing tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Bug to a US market dominated by big, powerful, boatlike vehicles. The "We're ugly but..." campaign tactically admitted to cosmetic … [Read more...]

I’ve been working toward September 6th for years. Here’s why.

It's been over 30 years since the publication of my New York Times Bestseller, Influence. That book has been better received and has sold more copies than I could have sensibly imagined when it first appeared. Lots of people have asked me why I haven't written another solo-authored book in the … [Read more...]

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"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive

"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness

“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business

“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.

“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties

“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media

“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK

“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation

“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw

“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust

“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group

"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge

"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge

“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com

Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take

"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human

"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge

“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think