Anytime, Anywhere
The ePrinciples of Persuasion Workshop™ (ePOP)
Learn, Practice & Sell Like Never Before
Watch Dr. Robert Cialdini as he explains the benefits of the on-line, on-demand Principles of Persuasion Workshop (ePOP)
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Praise for The Principles of Persuasion
The ePOP Workshop & Executive Coaching Solution
Your sales teams are already good …but are they good enough? Are they leaving unclosed sales on the table? They might be experts in their field, but until prospective clients and customers know that, your influence cannot be used to its fullest potential. The ePOP Workshop and Executive Coaching solution features 23 to 25 hours of interactive, engaging learning material and expert coaching on application.
Includes exclusive new features such as:
The new seventh Principle of Persuasion – UNITY
Self-paced, on your time, your convenience
A Cialdini Method Certified Coach
An action plan to address your most important influence challenge
The Cialdini Method Certified Coach will guide your sales team members to apply these principles to their current most important and strategic challenges.
During times of increased uncertainty, the ePOP answers crucial questions your sales team must ask at every state of client contact, such as:
- What should your team do before meeting a prospect to establish credibility?
- If a prospect is already working with a competitor, which Principles can be ethically used to make your business more attractive?
- What mistakes should your team avoid that could dissuade the prospect from leaving your competitor?
- When an important client likes your proposal but isn’t moving forward, how can you ethically achieve progress?
- When is it actually helpful to admit a weakness in your proposal or project?
- How can your salespeople establish expertise without saying a word?
The ePOP Advantage
Now Available at Your Organization’s Convenience
The ePOP Workshop and Executive Coaching Solution allows your sales people to digitally learn and practice the powerful Seven Principles of Persuasion that lead others to say “Yes!”.
During the executive coaching, your salespeople bring their toughest, most strategic opportunities to get help from a Cialdini Method Certified Coach, to ensure the learnings transfer to real sales situations.
The ePOP begins with training from Dr. Cialdini’s renowned keynote presentations and courses but without the need to travel. No airports, no hotel beds, and all on your team members’ own schedules.
Following the ePOP, your team will receive one month of personal support from a
Cialdini Method Certified Coach. Your team will continue to discover:
Which Principles are best for cultivating trusted relationships
What activates and amplifies each Principle
Which Principles are best to remove barriers to action
Which Principles are best for use in times of uncertainty
How to protect yourself and others from unethical persuasion
Following the ePOP, your team will receive one month of personal support from a
Cialdini Method Certified Coach. Your team will continue to discover:
Which Principles are best for cultivating trusted relationships
What activates and amplifies each Principle
Which Principles are best to remove barriers to action
Which Principles are best for use in times of uncertainty
How to protect yourself and others from unethical persuasion
Turn Opportunities Into Achievements
- The nine-module course can be completed in segments at your convenience
- At the end of each module, measure your understanding with a short, scientifically prepared assessment
- The ePOP is the only training that includes the seventh Principle – Unity
- More Dr. Cialdini than any training course – he appears in videos explaining the Principles of Persuasion
- While the workshop is powerful, that’s just the beginning. Its power is amplified with executive coaching powered by LeaderAmp’s artificial intelligence, as well as a private 30-minute weekly meeting with a Cialdini Method Certified Trainer for one month, that follow that workshop.
- Salespeople can leverage their private 30-minute weekly meeting to:
- Generate new business
- Secure new clients and build relationships with existing clients
- Retain valued customers
Personalized
In our ePOP prework, salespeople will identify their most pressing sales challenge. Throughout the workshop, each learner will refer to that challenge and carefully determine which Principle(s) of Persuasion can most effectively lead to its resolution.
By the end of the program, each learner will have an active, fully customized Business Plan of Action (BPOA). The Influence BPOA will become the guide for how to work through challenges by ethically applying the Principles of Persuasion.
The Cialdini Advantage
Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.
Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”
Advanced Learning & Delivery System
INFLUENCE AT WORK has collaborated with LeaderAmp to provide a learning and coaching system that allows your salespeople to learn and practice on their most difficult persuasion problems, without needing to travel. Using the “flipped classroom” approach, each learner uses a wide range of resources including videos, animations, audio, text, articles, interviews and exercises.
Once each learner has mastered each module, they receive personalized support from a Cialdini Method Certified Coach, and LeaderAmp’s artificially intelligent executive coaching system to make persuasion a permanent habit.
Mind The Gap
What is the gap between what your salespeople do and what they can do? Knowing when and how to ethically use Cialdini’s Principles of Persuasion makes the critical difference.
To ensure that each of your salespeople is knowledgeable and understands Cialdini’s key findings, this program includes an integrated assessment and feedback. This is a unique and powerful learning tool for each member of your sales team. Importantly, this assessment is a key risk management tool for your sales directors and all others involved in sales for your company.
This proprietary system measures your salesperson’s knowledge and understanding of how to use these powerful influence tools. Combining this with the one-on-one exclusive executive coaching program is like a sales rocket booster to:
- Confront and overcome their biggest customer challenge,
- Cement their most important customer relationships,
- Acquire that all-too-elusive new business.
Earn the Cialdini Certificate of Knowledge in Persuasion
Your salespeople will be eligible to earn the Cialdini Certificate of Knowledge in Persuasion by:
Achieving a level of mastery on the assessments
Demonstrate effective application of the Principles with their coach
Signing the Pledge of Ethical Influence
Today, when sales are more important than ever, only the ePOP Workshop & Executive Coaching Solution provides this unique combination of powerful, proven science and practical application.
