Influence at Work Blog
Hear What You’ve Been Missing! INFLUENCE: Science & Practice is now on Audio CD
Dr. Robert Cialdini's New York Times Best Seller, INFLUENCE: Science & Practice has sold over 2 million copies and is available for the first...
How To Make Better Choices
By Steve Martin, CMCT A recent article published in the Journal of Consumer Psychology has got me thinking about recruitment. But before we talk...
Announcing: Six Degrees of Social Influence
This Newest Book on Dr. Robert Cialdini’s Influence is edited by Douglas T. Kenrick, Noah J. Goldstein and Sanford L. Braver In Six Degrees of...
Congratulations to our Cialdini Twitter Contest Winner, Steven Barber!
Steven Barber successfully followed our twitter account through the month of January and was able to submit the titles of all 5 Cialdini recommended...
You Don’t Have To Be Swedish To Appreciate This TV Program
A new television program by Johan Romin and Erik Standstrӧm featuring Dr. Robert Cialdini delves into what is it that sweeps us into saying...
The Default Effect: How to Leverage Bias and Influence Behavior
By Steve Martin, CMCT Even though we may not recognize it at the time, many of the choices that we make in our information-laden lives are...
How to Improve Your Internet Marketing with Social Influence
By Bobette Gorden More and more professionals are successfully using social influence in internet marketing. As long as it is used ethically and...
Magnanimous Donation Leads to Speculations
By Bobette Gorden Recently in Spokane, a single gift of two diamond rings and one sapphire ring were wrapped in a dollar bill and dropped in...
PERSUASION – THE THIRD LEG
In times of economic uncertainty, it might just make the difference for your business. By Steve Martin, CMCT The messages of impending doom, which...
How to Avoid Bungling Your Holiday Gifting
After last week’s post on the attempt of Starbucks to give holiday gifts, I thought the following observation might be useful. John’s wife works for...
