Ask Dr. Cialdini

As he prepares to write his third book, Dr. Cialdini is making his unequaled knowledge even more accessible to you. Have a question on how to build Liking and boost a client or customer relationship?  Want to know how to best utilize Reciprocity or Scarcity to get others to more eagerly say “Yes!” to your request?   

Fill out the form below and then subscribe to his YouTube channel, where he’ll respond to your questions and guide you toward the ethical practice of the Six Principles of Persuasion.

Dr. Cialdini’s books on those topics have sold more than five million copies in more than 40 languages. His debut book, Influence, is the pre-eminent academic work on the subject and continues to be used in classrooms, lecture halls, and businesses more than 35 years after it was originally published. He followed that up with Pre-Suasion, expanding on the ideas in Influence and offering innovative methods to ethically persuade by controlling the moment before the request. 

Dr. Cialdini’s career has been dedicated to scientific research on what leads people to say “Yes!” to requests. His Six Principles of Persuasion are the foundation for businesses seeking to grow their influence, improve customer service, and increase profitability. Dr. Cialdini’s research has led to a prominent career in public speaking, where he charismatically presents the Six Principles that lead to more affirmative and favorable responses.