Hoh Kim, PhD, Cialdini Method Certified Trainer (CMCT), advises business executives to positively influence their stakeholders. With nearly twenty years of experience in leadership and organizational communications consulting, Hoh is one of the most sought-after trainers, consultants, writers and speakers in the area of crisis communication management in Korea.
His client base ranges from consumer electronic companies in Korea to multinational pharmaceutical companies listed on Fortune Global 500. He was managing director of Edelman, the world’s largest independent public relations consultancy, where he achieved record revenue each year. He also worked at Merck Sharp & Dohme in Korea as communications manager and served as Korean Air Force intelligence officer at Seoul Air Base and Korea Defense Intelligence Agency.
He is the first Korean professional who is trained and certified to conduct the Principle of Persuasion (POP) Workshop by INFLUENCE AT WORK and New York Times bestselling author Dr. Robert Cialdini. He has been conducting public POP workshops on a regular basis since 2008 as well as in-house workshops at organizations such as Merck, Gilead, GS Caltex and Estee Lauder.
In 2015, he co-translated The Small BIG by Martin, Goldstein, and Cialdini into Korean with Eunryoung Kim. He also translated The Person and the Situation by Ross and Nisbett and Make: Tools: How They Work and How to Use Them by Platt (Hoh is a woodworker too).
Hoh has written several books in Korea: You won’t get what you want if you ask questions like that (2019), I decided to say No (2016), Cool Survival Kit (2014), Cool Apology (2011, co-authored with Dr. Jaeseung Jeong), Reputation Society (2015, co-authored with Bong-soo Kim, Yong-joon Kim, Younjae Kim, and Min-young Yoo). Hoh has been contributing columns to major media in Korea including Chosun Ilbo, Dong-A daily, Dong-A Business Review, Hankyoreh, Harvard Business Review(Korean version), and Joonang Economist. Hoh also has published in international academic journals including Frontiers in Human Neuroscience and PLoS ONE.
Hoh holds a PhD in Culture Technology from Korea Advanced Institute of Science & Technology (KAIST). He held adjunct professorship at Graduate School of Media at Sogang Univ. and Graduate School of Journalism and Communications of Kyung-Hee Univ. in Seoul. He has been taught in major universities in Seoul including Ewha Womans Univ., KAIST, Korea Univ. and Seoul National Univ. In 2007, he founded a leadership and organizational communication coaching/consulting firm, THE LAB h in Seoul, Korea.
What Dr. Cialdini says about Dr. Kim:
“What a delight it is to have Hoh Kim as a partner. He has given me confidence that, in anything we do together, he will perform at the highest levels. I am certain that the same will be true for you. His intelligence and conscientiousness assure it.”
—Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK
What others are saying about Dr. Kim:
“In my 30 years of teaching, training and consulting, it is rare to find a person with the professionalism, intelligence and facilitation skills Hoh Kim possesses. I have seen Hoh eloquently present our material on the science of ethical influence to audiences in Asia and the US with equal effectiveness. His ability to relate the material to participants in a clear, concise and usable manner is a hallmark of his style. As a result, Hoh easily holds the attention of his participants and keeps them actively involved throughout each day of training. If you value training of the very highest quality, I strongly recommend you do not miss the opportunity to attend a Principles of Persuasion Workshop facilitated by Hoh Kim. The time you spend with him will be time wisely invested.”
-Dr. Gregory Neidert, Director of Training, INFLUENCE AT WORK
“My life would be different if I took this workshop in my 30s. If I could learn the importance of context and stepping back, conflicts with colleagues would decreased and accordingly I would be happier in workplace and achieve more. Since I joined the NGO industry, I have often heard ‘tried but didn’t work.’ I would highly recommend this POP workshop to them who say so with eyes and ears open. At least before you taking this workshop with Hoh Kim, you wouldn’t be able to say ‘tried properly.’ By learning the six principles of persuasion during the two days, you get the real essence of persuasion.”
– Chan Kwon, Executive Director, Beautiful Foundation
“POP was the best workshop and training I’ve ever attended”
– Hojin Choi, Managing Director, Allergan
“A very time-effective learning experience”
– Daye Kim, Reporter, The Korea Times
“I wish I could attend the workshop ten years earlier… It was really useful and fun experience. Anyone will get benefits from the training”
– Dr. Jae-Joon Yim, Seoul National University Hospital
