Drew Boyd is a global leader in creativity and innovation who guides teams, global businesses and governments to deliver breakthrough results. He also serves as the executive director of the Master of Science in Marketing program and associate professor of Marketing and Innovation at the University of Cincinnati. He earned his Cialdini Method Certified Trainers (CMCT) designation displaying a deep understanding of the science of influence and the passion to teach these applications most effectively.
Boyd spent seventeen years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. He founded and directed J&J’s Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd’s focus was on raising competencies in the areas of strategic marketing, product innovation and principles of persuasion. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.
Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd served as an officer in the United States Air Force and completed distinguished tours of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command.
Boyd graduated from the United States Air Force Academy with a Bachelor of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago.
Boyd is a former Trustee of the Marketing Science Institute, a member of the Product Development & Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network. In 2008, Drew joined an elite group of trainers credentialed as a Cialdini Method Certified Trainer (CMCT).
He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
What Dr. Cialdini says about Drew Boyd:
“Although Drew Boyd’s demeanor is focused and professional, beneath the surface there is a vitalizing enthusiasm for and a commitment to people and projects. Even better, that enthusiasm and commitment become contagious, making remarkable gains possible.”
—Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK
What others are saying about Drew Boyd:
“Drew was a very knowledgeable, affable and approachable instructor, engaging and adept at handling a group of our size (consisting of attendees with varying degrees of prior knowledge). He was able to focus the class to our needs and was highly effective in taking us through Dr. Cialdini’s method.”