Carol Perriccio, CMCT®, is a leader in sales, training and operations with over 27 years of experience spanning multiple industries including healthcare, technology and workforce solutions. Carol is known for her energetic and exceptional presentation skills using humor and real-world scenarios to engage her audience and ensure impactful delivery. Her specialties include classroom and national meeting training, field coaching, public speaking, and customized training solutions built on a continuum to positively impact the success of organizations.
Carol is one of 20 individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion is earned directly from Dr. Robert B. Cialdini, the recognized authority on the science of ethical persuasion. Carol has an incredible passion for the field of influence and Dr. Cialdini’s principles of persuasion which she incorporates in all aspects of her professional and personal life.
A graduate from James Madison University in Virginia, Carol spent the early part of her career developing sales training and workforce solutions to national insurance and real estate companies throughout the country. She spent 20 years in the pharmaceutical industry working in field based sales and at corporate managing all development, implementation and facilitation of sales training and operations initiatives for several startup companies. In late 2016, Carol returned to her role of Business Development Director for a nationally recognized workforce solutions company in the Washington DC area.
Along with her CMCT® designation, she is a Lten and PDMA compliance life sciences trainer. Carol’s extensive, and diverse professional experience, coupled with her effective training and presentation skills, ensures her success to connect to audiences in many industries, and at all levels of the organization.
Carol has spent most of her life in the Northern Virginia and Raleigh-Durham, NC area raising her two grown daughters. Outside of her work, she enjoys travelling, singing and music composition, and working with local nonprofit organizations.
What Dr. Cialdini says about Carol Perriccio:
“I’ve seen Carol Perriccio deliver training, and I know why her ratings are invariably so high. She not only teaches participants, she inspires them. What’s more, she inspires them in a particularly useful way–to employ the material they’ve learned to become immediately more effective.”
—Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK
What others are saying about Carol Perriccio:
“Simply awesome! If you want to make the greatest impact in the fastest way, this workshop is a must-have! Carol Perriccio is a fantastic speaker and trainer who delivers this powerful information in such an engaging way, that you will immediately be able to implement these career-enhancing skills. And there’s a bonus—these principals can be applied to just about every area of your life! Attending this workshop was an incredible opportunity! I definitely recommend it. You won’t regret it! Thank you, Carol!”
-Chenyqua Shepard, CPA
“This is the first seminar I’ve attended that I felt worth, included and I fell I get 100% value. It was engaging, fun and a great way to network with amazing people!”
-Mona Watkins, Manager, Government Contracts & Pricing, Chiesi USA, Inc.
“Titus Maccius Plautus, a roman poet/philosopher, famously said “You have to spend money to make money.” Principles of Persuasion was the best investment I ever made in myself. It is day five since completing the POP Workshop held by Carol Perriccio. The tools Carol gave me helped to diffuse a misunderstanding within my company this week. Her action plan worksheet introduced me to a new approach for getting active volunteers, on the board of a nonprofit, to be publicly held accountable for their yearly commitments. Priceless. Networking with the other women, who are in a variety of businesses, at the workshop has given me the opportunity to hear new ideas based on their learning of POP. This has translated in to a significant savings on a marketing campaign I am now looking to launch. Wow, How to turn a negative review into an opportunity has given value to my business to reconnect with those by using a different approach to communicating. I could continue on but you need to find out the rest for yourself.”
– Lisa Cotter, Owner Delta Plus Management Company
“In a fiercely challenging world, each of us is looking for every possible opportunity to do things efficiently, effectively and ethically. Close the deal, make the decision, comply with the rules; Get things done! Persuasion skills are critical. The Principles of Persuasion workshop lays out the process for incorporating the six principles of persuasion into your daily life to produce real results. This program had a profound effect on how I think and in turn how I will approach situations in the future. As a facilitator of medical matrix teams within a pharmaceutical company, I am constantly guiding teams to make decisions, fulfill commitments and deliver projects on time & on budget. The tools I now possess as a result of attending this workshop are invaluable to me both personally and professionally.”
-Malena Pranzo, Medical Affairs Business Performance Manager GlaxoSmithKline
“I have attended many workshops and this has been the best I’ve ever attended. The principles are simple, yet powerful and I plan on applying them immediately. Carol has been an exceptional facilitator.”
-Laura McClung, PhD, Chair, Women in Bio
“Carol is a skilled professional presenter delivering a powerful, game-changing tool for immediate application to every business situation. The materials, content and tools are highly impactful.”
-Susan Nichols, Vice President Business Development & Marketing, Baebies, Inc.
“The workshop provided me with a framework to approach any project, engagement or negotiation. One of the most useful and immediately-applicable workshops I have been to in a long time.”
-Shobha Parthasarathi, North Carolina Biotechnology Center