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Carol Perriccio, CMCT

Carol Perriccio, CMCT

Carol Perriccio, CMCT®, is a leader in sales, training and operations with over 27 years of experience spanning multiple industries including healthcare, technology and workforce solutions.  Carol is known for her energetic and exceptional presentation skills using humor and real-world scenarios to engage her audience and ensure impactful delivery.  Her specialties include classroom and national meeting training, field coaching, public speaking, and customized training solutions built on a continuum to positively impact the success of organizations.

Carol is one of 20 individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion is earned directly from Dr. Robert B. Cialdini, the recognized authority on the science of ethical persuasion.  Carol has an incredible passion for the field of influence and Dr. Cialdini’s principles of persuasion which she incorporates in all aspects of her professional and personal life.

A graduate from James Madison University in Virginia, Carol spent the early part of her career developing sales training and workforce solutions to national insurance and real estate companies throughout the country.  She spent 20 years in the pharmaceutical industry working in field based sales and at corporate managing all development, implementation and facilitation of sales training and operations initiatives for several startup companies.  In late 2016, Carol returned to her role of Business Development Director for a nationally recognized workforce solutions company in the Washington DC area.

 Along with her CMCT® designation, she is a Lten and PDMA compliance life sciences trainer. Carol’s extensive, and diverse professional experience, coupled with her effective training and presentation skills, ensures her success to connect to audiences in many industries, and at all levels of the organization.

Carol has spent most of her life in the Northern Virginia and Raleigh-Durham, NC area raising her two grown daughters.  Outside of her work, she enjoys travelling, singing and music composition, and working with local nonprofit organizations.

 What Dr. Cialdini says about Carol Perriccio:

“I’ve seen Carol Perriccio deliver training, and I know why her ratings are invariably so high. She not only teaches participants, she inspires them. What’s more, she inspires them in a particularly useful way–to employ the material they’ve learned to become immediately more effective.”

—Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK

 What others are saying about Carol Perriccio:

“Simply awesome!  If you want to make the greatest impact in the fastest way, this workshop is a must-have! Carol Perriccio is a fantastic speaker and trainer who delivers this powerful information in such an engaging way, that you will immediately be able to implement these career-enhancing skills.  And there’s a bonus—these principals can be applied to just about every area of your life!  Attending this workshop was an incredible opportunity!  I definitely recommend it.  You won’t regret it!  Thank you, Carol!”

-Chenyqua Shepard, CPA

“This is the first seminar I’ve attended that I felt worth, included and I fell I get 100% value. It was engaging, fun and a great way to network with amazing people!”

-Mona Watkins, Manager, Government Contracts & Pricing, Chiesi USA, Inc.

“Titus Maccius Plautus, a roman poet/philosopher, famously said “You have to spend money to make money.” Principles of Persuasion was the best investment I ever made in myself.  It is day five since completing the POP Workshop held by Carol Perriccio. The tools Carol gave me helped to diffuse a misunderstanding within my company this week.  Her action plan worksheet introduced me to a new approach for getting active volunteers, on the board of a nonprofit, to be publicly held accountable for their yearly commitments. Priceless. Networking with the other women, who are in a variety of businesses, at the workshop has given me the opportunity to hear new ideas based on their learning of POP.  This has translated in to a significant savings on a marketing campaign I am now looking to launch. Wow, How to turn a negative review into an opportunity has given value to my business to reconnect with those by using a different approach to communicating. I could continue on but you need to find out the rest for yourself.”

– Lisa Cotter, Owner Delta Plus Management Company

“In a fiercely challenging world, each of us is looking for every possible opportunity to do things efficiently, effectively and ethically. Close the deal, make the decision, comply with the rules; Get things done! Persuasion skills are critical. The Principles of Persuasion workshop lays out the process for incorporating the six principles of persuasion into your daily life to produce real results.  This program had a profound effect on how I think and in turn how I will approach situations in the future.  As a facilitator of medical matrix teams within a pharmaceutical company, I am constantly guiding teams to make decisions, fulfill commitments and deliver projects on time & on budget.  The tools I now possess as a result of attending this workshop are invaluable to me both personally and professionally.”

-Malena Pranzo, Medical Affairs Business Performance Manager GlaxoSmithKline

“I have attended many workshops and this has been the best I’ve ever attended. The principles are simple, yet powerful and I plan on applying them immediately. Carol has been an exceptional facilitator.”

-Laura McClung, PhD, Chair, Women in Bio

 “Carol is a skilled professional presenter delivering a powerful, game-changing tool for immediate application to every business situation. The materials, content and tools are highly impactful.”

-Susan Nichols, Vice President Business Development & Marketing, Baebies, Inc.

“The workshop provided me with a framework to approach any project, engagement or negotiation. One of the most useful and immediately-applicable workshops I have been to in a long time.”

-Shobha Parthasarathi, North Carolina Biotechnology Center

  • Carol Perriccio, CMCT
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PBS Quiz
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Latest Blog Posts

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  • Influenced or Influencer? Take This Quiz to Find Out.

Testimonials

"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive
"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness
“Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.”
Chip Heath, Professor, Stanford Graduate School of Business
“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.
“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties
“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation
“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw
“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust
“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge
"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge
“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com
Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take
"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge
“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think

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