Bas Wouters was born to be an entrepreneur. But this wasn’t enough for him. He soon discovered a very powerful attraction to training and the business results effective training can bring. Soon, Bas also found he could help financial advisors achieve a 200 to 500% increase in turnover.
Bas founded Keukenplaats which soon became one of the Netherlands leading online lead generators in the kitchen business, growing 25% annually and becoming a multi-million euro turn-over business, even in the midst of a huge Dutch economic crises.
For many years Bas has devoured the research and studies of Dr. Robert Cialdini, the world’s most cited social psychologist on the topics of influence and persuasion. After a rigorous and extensive training program, personally conducted by Dr. Cialdini, Bas earned the prestigious CMCT (Cialdini Method Certified Trainer) designation. Today Bas is currently the exclusive CMCT for the Netherlands.
As the founder of Persuasion.nl, Bas leads business people to a higher performance level through the powerful Principles of Persuasion (POP) Workshop. Bas’s energetic and charismatic delivery combined with an in-depth knowledge of the Science of Influence provides his training participants with skills and understanding to ethically gain agreement and change others behavior. Bas has a passion for the Principles of Persuasion (POP) Workshop. Fortunately for his students, the results are palpable, memorable and contagious. When used properly, these important lessons from this workshop can change others forever.
In his spare free time Bas likes to spend time with family and friends. He also likes travelling, golf and football.
What Dr. Cialdini says about Bas Wouters:
“When Bas Wouters leads an influence workshop, participants invariably lean toward him, because a combination of personal charisma and deep knowledge of the topic. As a consequence, engagement and learning reach outstanding levels.”
—Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK
What others are saying about Bas Wouters:
“Bas is a tremendously skilled trainer. He is enthusiastic, knows how to really touch the group and after the training you go out energetically (and that on Friday afternoon). The teaching material fits well together and is based on scientific insights that also work in practice. A must for anyone who wants to increase his influence both personally and in business.”
Nick Winterswijk, Learning Consultant, Springest
“I have experienced the masterclass as very useful. I thought it was an honor to be part of this. It was instructive, fun and above all communicated in a pleasant way so that the information lingers better. “
Tim Groeneveld, I-Kook
“An absolute must! Bas gives the master class with a lot of passion and energy and keeps you two days on the edge of your chair. The output may also be there: a personal action plan that you can use immediately. “
Danny Van Rijn, Head of International e-Learing Providers, Springest
“Bas is a talented trainer with a strong persuasion that makes it easy to get groups moving. Bas also succeeds in allowing the group to develop the desired skills during the training process. Bas comes across as a cheerful and energetic person, which simply gets the attention of the listeners. “
Jim Halfens, CEO, DivorceHotel, International