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Anniken Fjelberg, CMCT

Anniken Fjelberg, CMCT

Anniken earned her Master of International Marketing Management in 1994 from The Norwegian Business School (Norway), École Supérieure de Commerce de Grenoble (France), and City University Business School in London (UK).

Throughout the years she has added expertise such as Brand Strategy and Management from The Norwegian School of Economics in Bergen, Coaching from The Coaches Training Institute CTI in San Francisco, as well as a CMCT Certification within the area of Influence from Dr. Robert Cialdini.

In 1995 she started working in the Oslo based design- and branding agency Scandinavian Design Group after her studies, and was part of the merger with McCann Worldgroup in the late nineties. During this time, she worked as Senior Account Director and Marketing Director until she left the company to found Dinamo Design in 2001, as part of the Norwegian communication house Dinamo. Today Dinamo Design counts over 25 people, and is one of the leading design/branding agencies in Norway.

In 2011 Anniken moved on to work independently as a consultant and entrepreneur, and founded what is today Norway’s largest co-working space for the creative industries with more than 200 members from various industries.

In 2013 she founded her new communications agency with 20 employees delivering branding and marketing services.

What Dr. Cialdini says about Anniken:     

“In front of a group Anniken is absolutely disarming, breaking down barriers and resistance immediately.  But, the warm personal style that produces this audience response is hardly the whole package.  In addition, she brings impressive levels of understanding and insight into any teaching/training setting.” 

—Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK

 

What others are saying about Anniken Fjelberg:

“Excellent! It’s very interesting to learn about the 6 principles of persuasion, and it’s very relevant for me to use as a managing director – for leading my team, sales improvement, in negotiations and also in other areas.”  

—Vibece Furseth, Samierhuset Norway

 

“Having been to Annikas first seminar in Castelldefels, I was even more impressed the second time. Engaging, interactive, and overall a joy to learn.”

“Very useful! Liked especially the interactive part, following the same homework task throughout the session, to test the principles in practice along with learning about them.”

“Unique combination of the own experience and examples with theory. 5 star speaker!”

“Anniken is so skilled; such a pleasure and privilege to have listened to and have worked with these past 2 days!”

 

“The Principles of Persuasion workshop held by certified PoP trainer Anniken Fjelberg was a great introduction to the six universal principles that drive persuasion. The principles are highly relevant to all types of communication, both privately and professionally, and will be applied on a daily basis in my job within sales- and marketing. Anniken is a brilliant speaker that engages the audience with relevant tasks and constant dialogue while providing interesting and relevant examples to underline the activators and amplifiers of the six principles. Thank you Anniken – my journey with the PoP has just begun!”  

—Hans-Petter Hongset, Digital Marketing Director, Samlerhuset Group

“The Principles of Persuasion workshop lead by Anniken Fjelberg was an excellent, well delivered and informative workshop that I know will change the way I think about and approach sales and marketing techniques within my future projects. The workshop was excellently delivered by Anniken with good pace throughout, focused tasks with enough time given, good materials backed up by proven facts and figures. ”  

—Rhys Williams, Product Manager, The London Mint Office (Samlerhuset Group)

“Absolutely brilliant, I couldn’t recommend higher!”  

—Stephanie Poole, Product Manager, The London Mint Office (Samlerhuset Group)

“I attended a Power of Persuasion course where Anniken was the lead trainer. The course itself was carried out in an excellent way, and methods learned are very useful. The course was an in-house training for RWE Dea Norge, and we can strongly recommend it to other companies.”  

—Knut Bråten, Strategy Advisor, RWE Dea Norway

“Anniken is a true professional and wonderful to work with. You can use her for any marketing related topic and rest assured that she will not disappoint you – either in delivery or in timing. Her very warm personality makes her a trusted ambassador for your project.”  

—Anne Gro Gulla, Vice President Marketing Communications, Telenor Group


“Anniken is very professional, passionate about her work and an exceptional leader. She manages the balance between people skills and financial results, creativity and structure, long term strategy and short term action. With her experience as a founder and CEO of a successful design company, she is a role model for other entrepreneurs as well as managers.”

—Anne H. Worsøe, Director,
Innovation Norway, San Francisco

“Anniken is incredibly quick to see possibilities and set a creative, positive tone in meetings! She is both very observant and she is highly communicative. Being a professional, experienced consultant, she excels in helping to focus and expand solutions to make them stand out.  For example, as external evaluator of our student innovation teams’ new service concepts, she offered really good questions and constructive feedback to advance business ideas.”

—Birgit Helene Jevnaker,
Associate professor, The Norwegian Business School

 “I have had the pleasure of working with Anniken on numerous occasions and in different companies. Anniken always shows great professionalism, in-depth understanding of business drives and she actively seeks solutions to improve results and drive sales. She is a positive, extrovert partner to work with. We cooperated on a long-term strategic project, and the results that Anniken secured – with my colleagues and her team – has been greatly appreciated, and most importantly has increased our sales and delivered upon expectations. 
It is always a pleasure to work with Anniken. She is creative and structured, has outstanding relationship skills and is very good at understanding underlying business drivers.”

—Marianne Mæhlum,
Director, Taceda Nycomed

 

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Testimonials

"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive
"…one of social psychology’s true pioneers."
Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness
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Chip Heath, Professor, Stanford Graduate School of Business
“We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset.”
Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.
“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
HANS JANSSEN, Denk Producties
“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”
GREGORY J. SMITH, PH.D., Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation
“Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact we were seeking for our diverse audience.”
MARK JONES, Main Platform Chair, Million Dollar Round Table
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
GUY KAWASAKI, CEO, Holy Kaw
“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust
“Cialdini is the most brilliant student of influence and negotiation I’ve encountered. I can’t think of anyone I’d rather have advising me.”
TOM PETERS, The Tom Peters Group
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence".
Richard Thaler, author of Nudge
"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge
“Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.”
www.goodreads.com
Cialdini, one of the greatest social thinkers of our time.
Adam Grant, Author of Give and Take
"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human
"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge
“If you want to know how to influence people, just read Robert Cialdini’s classic book on the subject, INFLUENCE: The Psychology of Persuasion. It’s brilliant and effective, full of time-proven ideas.”
Steve Krug, Author of Don’t Make Me Think
"Dr. Cialdini was a perfect fit for our event."
Dan Friesen, Nextstar Network
“Dr. Cialdini’s presentation and workshop was excellent and has had an immediate, meaningful impact on our work.”
Andrew Rolls, Associate Director Marketing, Novo Nordisk Inc.

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