Anniken earned her Master of International Marketing Management in 1994 from The Norwegian Business School (Norway), École Supérieure de Commerce de Grenoble (France), and City University Business School in London (UK).
Throughout the years she has added expertise such as Brand Strategy and Management from The Norwegian School of Economics in Bergen, Coaching from The Coaches Training Institute CTI in San Francisco, as well as a CMCT Certification within the area of Influence from Dr. Robert Cialdini.
In 1995 she started working in the Oslo based design- and branding agency Scandinavian Design Group after her studies, and was part of the merger with McCann Worldgroup in the late nineties. During this time, she worked as Senior Account Director and Marketing Director until she left the company to found Dinamo Design in 2001, as part of the Norwegian communication house Dinamo. Today Dinamo Design counts over 25 people, and is one of the leading design/branding agencies in Norway.
In 2011 Anniken moved on to work independently as a consultant and entrepreneur, and founded what is today Norway’s largest co-working space for the creative industries with more than 200 members from various industries.
In 2013 she founded her new communications agency with 20 employees delivering branding and marketing services.
What Dr. Cialdini says about Anniken:
“In front of a group Anniken is absolutely disarming, breaking down barriers and resistance immediately. But, the warm personal style that produces this audience response is hardly the whole package. In addition, she brings impressive levels of understanding and insight into any teaching/training setting.”
—Dr. Robert Cialdini,
New York Times Business Best Seller Author, CEO, and President of INFLUENCE AT WORK
What others are saying about Anniken Fjelberg:
“Excellent! It’s very interesting to learn about the 6 principles of persuasion, and it’s very relevant for me to use as a managing director – for leading my team, sales improvement, in negotiations and also in other areas.”
—Vibece Furseth, Samierhuset Norway
“Having been to Annikas first seminar in Castelldefels, I was even more impressed the second time. Engaging, interactive, and overall a joy to learn.”
“Very useful! Liked especially the interactive part, following the same homework task throughout the session, to test the principles in practice along with learning about them.”
“Unique combination of the own experience and examples with theory. 5 star speaker!”
“Anniken is so skilled; such a pleasure and privilege to have listened to and have worked with these past 2 days!”
“The Principles of Persuasion workshop held by certified PoP trainer Anniken Fjelberg was a great introduction to the six universal principles that drive persuasion. The principles are highly relevant to all types of communication, both privately and professionally, and will be applied on a daily basis in my job within sales- and marketing. Anniken is a brilliant speaker that engages the audience with relevant tasks and constant dialogue while providing interesting and relevant examples to underline the activators and amplifiers of the six principles. Thank you Anniken – my journey with the PoP has just begun!”
—Hans-Petter Hongset, Digital Marketing Director, Samlerhuset Group
“The Principles of Persuasion workshop lead by Anniken Fjelberg was an excellent, well delivered and informative workshop that I know will change the way I think about and approach sales and marketing techniques within my future projects. The workshop was excellently delivered by Anniken with good pace throughout, focused tasks with enough time given, good materials backed up by proven facts and figures. ”
—Rhys Williams, Product Manager, The London Mint Office (Samlerhuset Group)
“Absolutely brilliant, I couldn’t recommend higher!”
—Stephanie Poole, Product Manager, The London Mint Office (Samlerhuset Group)
“I attended a Power of Persuasion course where Anniken was the lead trainer. The course itself was carried out in an excellent way, and methods learned are very useful. The course was an in-house training for RWE Dea Norge, and we can strongly recommend it to other companies.”
—Knut Bråten, Strategy Advisor, RWE Dea Norway
“Anniken is a true professional and wonderful to work with. You can use her for any marketing related topic and rest assured that she will not disappoint you – either in delivery or in timing. Her very warm personality makes her a trusted ambassador for your project.”
—Anne Gro Gulla, Vice President Marketing Communications, Telenor Group
“Anniken is very professional, passionate about her work and an exceptional leader. She manages the balance between people skills and financial results, creativity and structure, long term strategy and short term action. With her experience as a founder and CEO of a successful design company, she is a role model for other entrepreneurs as well as managers.”
—Anne H. Worsøe, Director,
Innovation Norway, San Francisco
“Anniken is incredibly quick to see possibilities and set a creative, positive tone in meetings! She is both very observant and she is highly communicative. Being a professional, experienced consultant, she excels in helping to focus and expand solutions to make them stand out. For example, as external evaluator of our student innovation teams’ new service concepts, she offered really good questions and constructive feedback to advance business ideas.”
—Birgit Helene Jevnaker,
Associate professor, The Norwegian Business School
“I have had the pleasure of working with Anniken on numerous occasions and in different companies. Anniken always shows great professionalism, in-depth understanding of business drives and she actively seeks solutions to improve results and drive sales. She is a positive, extrovert partner to work with. We cooperated on a long-term strategic project, and the results that Anniken secured – with my colleagues and her team – has been greatly appreciated, and most importantly has increased our sales and delivered upon expectations. It is always a pleasure to work with Anniken. She is creative and structured, has outstanding relationship skills and is very good at understanding underlying business drivers.”
Director, Taceda Nycomed