Workshops

Click below to see our Principles of Persuasion (POP) Workshops.

The only course on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP) Workshop is an inspiring, innovative and invaluable session for anyone seeking to improve effectiveness and productivity.

Based on his pioneering book, Influence: Science and Practice, the two-day workshop demonstrates how to ethically apply Dr. Cialdini’s six principles to produce lasting change and avoid common influence traps.¬† It teaches strategies on how to create and maintain trusted relationships, how to avoid bungling away critical “moments of power” and interactively shows how small, strategic changes can yield lasting results.

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Testimonials

‚ÄúDr. Cialdini held our audience ‚Äėspellbound‚Äô for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.‚ÄĚ
CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK

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