Workshops

Click below to see our Principles of Persuasion (POP)® Workshops.

The only course on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP)® Workshop is an inspiring, innovative and invaluable session for anyone seeking to improve effectiveness and productivity.

Based on his pioneering book, Influence: Science and Practice, the two-day workshop demonstrates how to ethically apply Dr. Cialdini’s six principles to produce lasting change and avoid common influence traps.  It teaches strategies on how to create and maintain trusted relationships, how to avoid bungling away critical “moments of power” and interactively shows how small, strategic changes can yield lasting results.

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Testimonials

“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media

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