Workshops

Click below to see our Principles of Persuasion (POP) Workshops.

The only course on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP) Workshop is an inspiring, innovative and invaluable session for anyone seeking to improve effectiveness and productivity.

Based on his pioneering book, Influence: Science and Practice, the two-day workshop demonstrates how to ethically apply Dr. Cialdini’s six principles to produce lasting change and avoid common influence traps.¬† It teaches strategies on how to create and maintain trusted relationships, how to avoid bungling away critical “moments of power” and interactively shows how small, strategic changes can yield lasting results.

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Testimonials

‚ÄúDr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‚Äėpleasantly confronting‚Äô. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini‚Äôs highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.‚ÄĚ
HANS JANSSEN, Denk Producties

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