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Virtual Principles of Persuasion Training (vPOP WORKSHOP®)

This training explores the psychology behind what drives us as humans and teaches us how to ethically move others in our direction. Dr. Robert Cialdini is Professor Emeritus of Psychology and Marketing at Arizona State niversity. He is also a New York Times, Wall Street Journal and USA Today bestselling author.

Dr. Robert Cialdini is Professor Emeritus of Psychology and Marketing at Arizona State University. He is also a New York Times, Wall Street Journal and USA Today bestselling author.

Our Clients

with clients all over the world, from Malta to London and a passion for everything digital, our work speaks for itself

 

Our team

With clients all over the world, from Malta to London and a passion for everything digital, our work speaks for itself.

 
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Robert Cialdini

Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”
Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation... [read more]

Robert Cialdini

Professor Emeritus of Psychology
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Anthony Mclean

Anthony McLean has spent his career working in the human professions. Looking for a better way to help business, government and not for profits apply the psychology of influence and persuasion he recently founded the Australian based Social Influence Consulting Group.
Anthony is an acclaimed speaker, trainer consultant and author with an edge. Although having worked and consulted in the private sector for almost a decade... [read more]

Anthony Mclean

Certified Cialdini Methods Trainer

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What you will learn to:

  • develop an indepth knowledge of the science of influence
  • apply these powerful principles for long-term change
  • recognize and use the exclusive "Moments of Power"
  • universally apply the principles of influence
  • use the most effective and ethical approach as a "detective of influence"
  • apply the most important principle to overcome uncertainty
  • apply the most important principle to build, repair or enhance relationships
  • apply the most important principle to motivate others to take action
  • avoid sabotaging these principles

Using the Science of Influence for ethical and effective long term behavioral change

  • You will engage fully with a live Cialdini Method Certified Trainer (CMCT) to respond and answer questions in real time
  • No lost time due to travel hassles. No airports. No traffic. No hotels. No travel expenses
  • Participate in many interactive learning activities
  • Participate in all sessions from the comfort of your home or office
  • Learn the SCIENCE and how to ethically use it on your own situations
  • Take this course from anywhere in the world
  • Learn solutions to your most pressing influence issues through intonation, engagement and exercises
  • Stay engaged though our focus on information and applications
  • Receive a vPOP workbook to extend and expand your learning on this course

What You Receive:

  • Access to a CMCT – live on all sessions
  • Proprietary vPOP workbook with over 50 pages of exercises, content and resources to extend and expand your learning and application
  • Copy of the latest edition of Influence, Science and Practice by Dr. Robert B Cialdini
  • Quick Reference Guides to aid in your application of the science
  • Unlimited online viewing of each session for two weeks. This is good for those who may have to miss a session and for those who want to review and reinforce what was learned

Accolades

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.

- Charles T. Munger, Vice Chairman, Berkshire Hathaway, Inc.

Testimonials

“I would highly recommend this program to anyone seeking to improve their skills in ethical influence. So that means EVERYONE!”

- Will Brooks
The Brooks Group

“The workshop has already made an impact in my business.”

- Nick Toadvine
Ingram Financial Group

“While there are many choices in training programs, this program by far exceeded all my expectations.”

- Denise Starrett
FKP Architects

“Fast-paced interactive presentation!”

- Rick Harris
FKP Architects

“At 58 it is difficult to be surprised but the content of this course made me ‘wow’.”

- Helmut Kirchner
CYPERTEC

Session Format and Content

The vPOP will be run across 4 x 2hr sessions, resulting in 8 hours of Live Online Learning with one of our Master Cialdini Method Certified Trainers. For Corporate Programs the configuration of delivery can be amended to suit business requirements.

 

what our clients say

Cialdini has done more to advance the scholarship of Persuasion than anyone in the world. His workshop which I have attended, was excellent.

- Daniel Pink, Author – To Sell is Human and Drive

Get Started

Use the form below to request information on vPOP fees, logistics, and availability. Thank you.
Comments or questions are welcome.