Secrets from the Science of Persuasion by Robert Cialdini & Steve Martin



  Check out this new animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

To Order Yes! :

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UK Amazon


  • Any

    The animation is great! Would have loved to print a poster version.

  • Dallas McMillan

    Influence seems very simple when broken down to these principles. They all seem valid to me – I can see how they would dramatically impact your influence at work even if you aren’t a sales person. I’ve read the reviews on Amazon and just bought the book – looks like essential reading for anyone wanting to become more influential

    I really enjoyed the video and have posted it on my Google+ page

  • Clairese

    This is such bullshit. In fact, 95% of people who saw this agreed that it is bullshit.

    • Sky

      you seem bullshit. back it up.

    • Crystal Moon

      Principles of Persuasion…..Cialdini is not the only doctor or psychologist to experiment on persuasion or develop principles …….you can look up actual evidence in article or journal tools such as pro quest……

  • Fritz

    11:04 That hand has 6 fingers. 34% of people havent noticed 12% are afraid to offend the illustrator. 100% think the editor should be fired.

  • Joseph

    If you are seeking a negative comment on this video then you should listen to Clairese. She has over 10 years of negative, input and can find fault with any potentially positive idea. You can read her comment right below:

    • Justin

      Holy hell, that actually worked! I read Clairese’s comment expecting it to be insightful. It took me a while to even realize you were being sarcastic! Well done!

  • pbc95124

    I’d like to know who did the art work in this video. My organization is looking to do a presentation with this type of art work in mind. Anyone know who this was? How to get in touch with him?

    • Christopher

      I can help you with videos like these, email me at

  • ryan

    95% of people who have seen this, what shocking grammar.

  • Pingback: Link I Like :: Six Persuasion Mechanisms | Stained Memos()

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