Secrets from the Science of Persuasion by Robert Cialdini & Steve Martin

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  Check out this new animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

To Order Yes! :

US Amazon http://tinyurl.com/afbam9g 
UK Amazon http://tinyurl.com/adxrp6c

IAW USA: www.influenceatwork.com
IAW UK: www.influenceatwork.co.uk/

  • Any

    The animation is great! Would have loved to print a poster version.

  • Dallas McMillan

    Influence seems very simple when broken down to these principles. They all seem valid to me – I can see how they would dramatically impact your influence at work even if you aren’t a sales person. I’ve read the reviews on Amazon and just bought the book – looks like essential reading for anyone wanting to become more influential

    I really enjoyed the video and have posted it on my Google+ page

  • Clairese

    This is such bullshit. In fact, 95% of people who saw this agreed that it is bullshit.

  • Fritz

    11:04 That hand has 6 fingers. 34% of people havent noticed 12% are afraid to offend the illustrator. 100% think the editor should be fired.

  • Joseph

    If you are seeking a negative comment on this video then you should listen to Clairese. She has over 10 years of negative, input and can find fault with any potentially positive idea. You can read her comment right below:

  • pbc95124

    I’d like to know who did the art work in this video. My organization is looking to do a presentation with this type of art work in mind. Anyone know who this was? How to get in touch with him?

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The authors of YES!, Noah Goldstein, Steve Martin, and Robert Cialdini, are working on the next edition, titled YES! 2.0. They would like to feature several Readers Reports in this new edition. The Readers Reports would be 300-500 word pieces written by readers of this newsletter, commenting on the relevance to their own professional lives of one of the newsletter’s featured stories.


This month, we are reprising the following previous lead story for your insights: "The Veiled Value of Oopses" by Robert Cialdini.


If your Reader’s Report is selected, it will appear in the new Yes! 2.0 with proper attribution to you as its author. If you would like to submit a Reader’s Report that describes how you have used, or seen any of these strategies ethically used, please click here to submit your report for possible inclusion in YES! 2.0.


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