Influence: Science & Practice has
sold over one million copies!



It’s a well-kept secret that an entire science is devoted to how people are persuaded. There is a science that has discovered how to increase your likelihood of hearing “yes,” sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request.

  
The success of leaders, executives, managers, and salespeople is measured by their ability to accomplish goals.  Those goals are met, more often than not, by reasoning, persuading and inspiring others to share a vision and pursue a common purpose.  We live in a world where those who are the persuasive are the most prosperous.  How successful you are in your professional and personal life depends on your ability to influence others. 

Those who wish to create and sustain positive change in others need to understand how the influence process works.  A vast body of scientific evidence now exists on how, when, and why people say “yes.”  There’s been an average seven to nine year time-lag between the time that findings are discovered in the behavioral sciences, and the time they begin to be implemented by professionals who need the information. 

Now, Influence At Work is pleased to offer you and your employees the Principles of Persuasion (POP) workshop.  Developed by leading researchers in the behavioral sciences, it is the first program that bridges this time lag, helping you implement the latest research to your advantage. 

Unlike most consulting and training firms, Influence At Work was founded by behavioral science researchers and professors at top universities.  Our approach to the influence process is based on the research and methods of the internationally renowned influence expert, Dr. Robert Cialdini, whose seminal research into the six fundamental principles of influence forms the cornerstone of our training program.